A direct license is the result of a direct contract between the data provider and the
publisher.
GLOBAL_LICENSE
A global license is the result of an agreement between Google and the data provider, which
agrees to license their audience segments to all the publishers and/or advertisers of the
Google ecosystem.
UNKNOWN
The value returned if the actual value is not exposed by the requested API version.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2025-08-06 UTC."],[[["\u003cp\u003e\u003ccode\u003eLicenseType\u003c/code\u003e is used to specify the licensing for a \u003ccode\u003eThirdPartyAudienceSegment\u003c/code\u003e.\u003c/p\u003e\n"],["\u003cp\u003eThe licensing options include \u003ccode\u003eDIRECT_LICENSE\u003c/code\u003e, \u003ccode\u003eGLOBAL_LICENSE\u003c/code\u003e, and \u003ccode\u003eUNKNOWN\u003c/code\u003e.\u003c/p\u003e\n"],["\u003cp\u003eA \u003ccode\u003eDIRECT_LICENSE\u003c/code\u003e signifies a contract between the data provider and the publisher, while a \u003ccode\u003eGLOBAL_LICENSE\u003c/code\u003e indicates an agreement between Google and the data provider for broader access.\u003c/p\u003e\n"]]],["The document details `LicenseType` for `ThirdPartyAudienceSegment` within the `AudienceSegmentService`. It defines three license types: `DIRECT_LICENSE`, where data providers contract directly with publishers; `GLOBAL_LICENSE`, where Google has an agreement with the data provider for broad publisher/advertiser access; and `UNKNOWN`, indicating an unexposed value. This information is within the `https://www.google.com/apis/ads/publisher/v202408` namespace.\n"],null,["# enum LicenseType (v202408)\n\n**Service** \n**AudienceSegmentService** **Dependencies** \n[ThirdPartyAudienceSegment](/ad-manager/api/reference/v202408/AudienceSegmentService.ThirdPartyAudienceSegment) \n▼\n**LicenseType**\n\nSpecifies the license type of a [ThirdPartyAudienceSegment](/ad-manager/api/reference/v202408/AudienceSegmentService.ThirdPartyAudienceSegment).\n\n*** ** * ** ***\n\nNamespace\n:\n `https://www.google.com/apis/ads/publisher/v202408`\n\n| Enumeration | Description |\n|------------------|--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|\n| `DIRECT_LICENSE` | A direct license is the result of a direct contract between the data provider and the publisher. |\n| `GLOBAL_LICENSE` | A global license is the result of an agreement between Google and the data provider, which agrees to license their audience segments to all the publishers and/or advertisers of the Google ecosystem. |\n| `UNKNOWN` | The value returned if the actual value is not exposed by the requested API version. |"]]