AI-generated Key Takeaways
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CreativeRotationType defines how multiple creatives associated with a line item are displayed.
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There are four strategies for creative rotation: EVEN, OPTIMIZED, MANUAL, and SEQUENTIAL.
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EVEN rotation displays creatives an equal number of times, while OPTIMIZED serves them based on performance.
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MANUAL and SEQUENTIAL rotation depend on settings defined in the LineItemCreativeAssociation.
Service
ForecastService
LineItemService
LineItemTemplateService
Dependencies
LineItemTemplate
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CreativeRotationType
The strategy to use for displaying multiple Creative objects that are associated with a LineItem.
- Namespace
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https://www.google.com/apis/ads/publisher/v202508
| Enumeration | Description |
|---|---|
EVEN
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Creatives are displayed roughly the same number of times over the duration of the line item. |
OPTIMIZED
|
Creatives are served roughly proportionally to their performance. |
MANUAL
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Creatives are served roughly proportionally to their weights, set on the LineItemCreativeAssociation. |
SEQUENTIAL
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Creatives are served exactly in sequential order, aka Storyboarding. Set on the LineItemCreativeAssociation. |