Retail Ordering Business Link Integration Policies

The following integration policies apply to the Retail Ordering Business Link integration.

Place Action policies

Note: If your integration requires you to specify action_link's for merchants and services, this policy applies.

In order to ensure a consistent user experience when interacting with Place Action links, all Place Action platform providers must adhere to the following guidelines:

1. Place Action links must lead to a dedicated landing page for the merchant. The links must not lead to the platform provider’s homepage or any other pages. For in-person actions for businesses with multiple locations, place action links must lead to a dedicated landing page for the specific location from Google (unless otherwise exempt due to vertical-specific policies).

2. Place Action links must allow the user to complete the designated action. For example, an ‘ordering’ link must allow the user to complete an order without placing a phone call or going to another site or app.

3. Partners must abide by the Actions Center's Support & maintenance guidelines.

Key Point: Please ensure that as part of conversion data, user Personal Identification Information (PII) should not be sent to Google without express user consent or as otherwise permitted under law.

Merchant Eligibility

The following categories are currently enabled for the Actions Center Business Link and Redirect integrations:

• Restaurants
• Business offering online services
• Retail merchants

Note: Partner’s may choose to upload inventory that does not adhere to the aforementioned categories, however, that inventory will not go live.

Adherence to this policy will be proactively monitored on a regular basis. Violation of the policy can result in perpetual removal of all Place Action links provided by the platform provider.