Specifying action links

  • Action links provide users with deep links to a partner's website to perform a specific action, displayed on the merchant's knowledge panel.

  • Action links can be provided via Merchant feeds, especially when all services for a merchant lead to the same landing page.

  • The specific type of action associated with an action link must be defined using ActionLinkType in the merchants feed.

An action link provides the ability for users to interact with a deep link which links out to the partner's website to perform an action. Deep links are displayed on the merchant's knowledge panel. This guide will describe how to add action links to the feeds.

You should provide an action link via the Merchant feeds when all services for a given merchant redirects the user to the same landing page on the partner's website.

The type of action must be specified using the ActionLinkType which is part of ActionLink in the merchants feed.

  // Predetermined type of action associated with an action link.
  enum ActionLinkType {
    // The action link type is unspecified.
    ACTION_LINK_TYPE_UNSPECIFIED = 0;

    // The action link type is booking an appointment.
    ACTION_LINK_TYPE_BOOK_APPOINTMENT = 1;

    // The action link type is booking an online appointment.
    ACTION_LINK_TYPE_BOOK_ONLINE_APPOINTMENT = 2;

    // The action link type is ordering food for delivery or takeout or both.
    ACTION_LINK_TYPE_ORDER_FOOD = 3;

    // The action link type is ordering food for delivery.
    ACTION_LINK_TYPE_ORDER_FOOD_DELIVERY = 4;

    // The action link type is ordering food for takeout.
    ACTION_LINK_TYPE_ORDER_FOOD_TAKEOUT = 5;

    // The action link type is making a dining reservation.
    ACTION_LINK_TYPE_MAKE_DINING_RESERVATION = 6;

    // The action link type allows users to shop from the given merchant. It
    // could either be delivery or pickup.
    ACTION_LINK_TYPE_SHOP_ONLINE = 7;
  }