Specify action links

  • This guide applies exclusively to partners integrating with the Actions Center Local Services Ads Redirect integration.

  • Action links, displayed on merchant knowledge panels, allow users to interact with deep links to perform actions on the partner's website.

  • Partners should provide a merchant-level action link when all services for a merchant redirect to the same landing page.

  • The ActionLinkType should be set to ACTION_LINK_TYPE_BOOK_APPOINTMENT for the Local Services Ads Redirect integration.

  • Implementing services feeds is not recommended for new integrations; existing integrations can refer to legacy documentation for maintenance.

An action link provides the ability for users to interact with a deep link which links out to the partner's website to perform an action. Deep links are displayed on the merchant's knowledge panel. This guide will describe how to add action links to the feeds.

You should provide an action link via the Merchant feeds when all services for a given merchant redirects the user to the same landing page on the partner's website.

The type of action must be specified using the ActionLinkType which is part of ActionLink in the merchants feed.

The ActionLinkType should be set to ACTION_LINK_TYPE_BOOK_APPOINTMENT for the Local Services Ads Redirect integration.

  // Predetermined type of action associated with an action link.
  enum ActionLinkType {
    // The action link type is unspecified.
    ACTION_LINK_TYPE_UNSPECIFIED = 0;

    // The action link type is booking an appointment.
    ACTION_LINK_TYPE_BOOK_APPOINTMENT = 1;

    // The action link type is booking an online appointment.
    ACTION_LINK_TYPE_BOOK_ONLINE_APPOINTMENT = 2;

    // The action link type is ordering food for delivery or takeout or both.
    ACTION_LINK_TYPE_ORDER_FOOD = 3;

    // The action link type is ordering food for delivery.
    ACTION_LINK_TYPE_ORDER_FOOD_DELIVERY = 4;

    // The action link type is ordering food for takeout.
    ACTION_LINK_TYPE_ORDER_FOOD_TAKEOUT = 5;

    // The action link type is making a dining reservation.
    ACTION_LINK_TYPE_MAKE_DINING_RESERVATION = 6;

    // The action link type allows users to shop from the given merchant. It
    // could either be delivery or pickup.
    ACTION_LINK_TYPE_SHOP_ONLINE = 7;
  }