Specify action links

  • This guide focuses on adding action links for partners using the Actions Center Local Services Ads Redirect integration.

  • Action links are deep links on a merchant's knowledge panel that direct users to a partner's website to perform a specific action.

  • Merchant-level action links are used when all services for a merchant lead to the same landing page on the partner's website.

  • The type of action for Local Services Ads Redirect integration should be specified as ACTION_LINK_TYPE_BOOK_APPOINTMENT using ActionLinkType.

  • Implementing services feeds for new integrations is no longer recommended.

An action link provides the ability for users to interact with a deep link which links out to the partner's website to perform an action. Deep links are displayed on the merchant's knowledge panel. This guide will describe how to add action links to the feeds.

You should provide an action link via the Merchant feeds when all services for a given merchant redirects the user to the same landing page on the partner's website.

The type of action must be specified using the ActionLinkType which is part of ActionLink in the merchants feed.

The ActionLinkType should be set to ACTION_LINK_TYPE_BOOK_APPOINTMENT for the Local Services Ads Redirect integration.

  // Predetermined type of action associated with an action link.
  enum ActionLinkType {
    // The action link type is unspecified.
    ACTION_LINK_TYPE_UNSPECIFIED = 0;

    // The action link type is booking an appointment.
    ACTION_LINK_TYPE_BOOK_APPOINTMENT = 1;

    // The action link type is booking an online appointment.
    ACTION_LINK_TYPE_BOOK_ONLINE_APPOINTMENT = 2;

    // The action link type is ordering food for delivery or takeout or both.
    ACTION_LINK_TYPE_ORDER_FOOD = 3;

    // The action link type is ordering food for delivery.
    ACTION_LINK_TYPE_ORDER_FOOD_DELIVERY = 4;

    // The action link type is ordering food for takeout.
    ACTION_LINK_TYPE_ORDER_FOOD_TAKEOUT = 5;

    // The action link type is making a dining reservation.
    ACTION_LINK_TYPE_MAKE_DINING_RESERVATION = 6;

    // The action link type allows users to shop from the given merchant. It
    // could either be delivery or pickup.
    ACTION_LINK_TYPE_SHOP_ONLINE = 7;
  }