Want a simple, fast way to get your Android app installed on your users' mobile devices? After signing in with Google on the web, users have the option to send your Android app to their device instantly, without them ever leaving your website. Direct installs from the Google Play Store are limited to free apps that exceed a quality threshold.
Developers have seen: 40% app install acceptance rate
How over-the-air installs work
Set up is easy for you: simply register your project and app clients via the Google Developers Console to link your mobile app to your web application.