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Interactive Posts

Pull people into your app to take specific actions.

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Example of
        an interactive post in the Google+ stream

Seeking ways to grow your user base? Interactive posts allow users to bring people they care about to your app for a specific purpose. Users can send posts asking people to sign up, write a review, buy an item, check-in, listen, or whatever your app calls for. These interactive posts trigger notifications for recipients and show up in their Google+ streams.

Results 

3x higher click-through rate than a standard share

How interactive posts work

Customize

You can customize the button in your app which triggers an interactive post. In this example, it is "Share."
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Share

When a user clicks your app's button, a Google+ share dialog opens. You can prefill the text in the dialog and prefill suggested Google+ contacts or email address recipients.
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Notification

The interactive posts triggers a notification that is seen across Google and on mobile devices.
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Call-to-action

When the recipient views the interactive post there is a prominent call-to-action. You can choose from over 100 call-to-action labels to appear on the button. Choose the one that is most relevant, for example "Buy".
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Buy

When the recipient clicks the call-to-action button in the interactive post, they are taken to a specific place in your app. You can auto-start the action, such as adding an item to their cart or starting the buying process.
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Drive action

In addition to the standard content links, interactive posts introduce a prominent call-to-action button designed to drive actions in your app. Clicking these buttons brings recipients right to a specific place in your app, where they can perform a specific action. You can choose from over 100 button labels you want to appear on interactive posts users send from your app.
Call-to-action buttons

Interactive posts can trigger notifications in the Google Bar across Google properties. When a user adds individual friend names in the "To" field of the post, recipients will be notified. This means that your app's notification will be seen regardless of whether the user is on Google Maps, Gmail, Google Search, YouTube, and of course, Google+.

Customize the post

You can pre-fill suggested sharebox text, pre-fill up to 10 names in the "To" field of the post, and customize the post's favicon, description, and image. You can also use the Google+ API to access the user's friend list and present the user with a people chooser, ordered by affinity.
Customizable posts

Measure impact

Measurable impact

With Google+ Platform Insights you can see data on post views, clicks, app installs from interactive posts, and more. This helps you understand how users are interacting with posts on a daily, weekly, and monthly basis. You can also use interactive post performance data to optimize your call-to-action labels to gain the greatest engagement.

Hear how developers are using interactive posts


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