Take a stroll down memory lane and celebrate #100CoolWebMoments since Chrome's first release.

Show Cases by Region


Jumia sees 33% increase in conversion rate, 12X more users on PWA

Traffic to Jumia's PWA has eclipsed that of their native app by more than 12 times and is still growing. Jumia also saw a 50% bounce-rate decrease.

Wednesday, May 17th 2017
#casestudy #progressive-web-apps


"We finally have proper means to address our fastest growing pool of customers — mobile web users. That’s incredibly valuable. We even see better results from web Push Notifications than from app pushes."
Jeremy Doutte, Jumia CEO

Sunday, May 15th 2016
#progressive-web-apps #webpush #notifications #serviceworker #casestudy


"We estimate that with our new light, super-fast, UX-rich browsing capability, customers’ data consumption will fall dramatically which we believe will result in a corresponding increase in conversions."
Shola Adekoya, Konga.com CEO.

Friday, May 13th 2016
#progressive-web-apps #serviceworker #casestudy


Nikkei achieves a new level of quality and performance with their multi-page PWA

With a publishing history of more than 140 years, Nikkei is one of the most authoritative media businesses in Japan. To provide a better user experience and accelerate their business on the web, Nikkei successfully launched a Progressive Web App in November 2017, and they’re seeing amazing results from the new platform.

Monday, November 19th 2018
#casestudy #progressive-web-apps

Progressive Web App at Voot

Voot.com launches their media Progressive Web App in India. Within days of implementation, session time per user increased by 39% and daily views per user by 15%.

Thursday, April 20th 2017
#media #casestudy

Ele.me improves performance load times with a multi-page Progressive Web App

Ele.me is the biggest food ordering and delivery company in mainland China. They built their Progressive Web App (PWA) as a multi-page app to improve its mobile web experience, making it faster and more reliable in flaky connections, while accommodating their operational needs to best serve their customers.

Wednesday, September 27th 2017
#casestudy #progressive-web-apps

BookMyShow’s new Progressive Web App drives an 80% increase in conversions

BookMyShow is India’s largest ticketing firm, with 50+ million monthly visitors. They developed an improved version of their mobile website using a Progressive Web App (PWA), optimizing speed and removing data constraints, which resulted in an 80+% increase in conversions.

Wednesday, October 18th 2017
#casestudy #progressive-web-apps

Housing.com increases conversions and lowers bounce rate by 40% with new PWA

Most Indian users reach the Internet via 2G and 3G networks, so a fast user experience is essential. To decrease load times, Housing.com added Service Workers and streamlined their site to help consumers quickly find what they’re looking for. Users can continue browsing properties and reviewing previous searches, all while offline.

Monday, September 26th 2016
#progressive-web-apps #offline #serviceworker #casestudy

Smart Lock for AliExpress

With Smart Lock, AliExpress was able to improve the user experience in their app and websites: it’s faster for users to login and start the shopping journey, users do not need to constantly remember their passwords, and users can be automatically signed in when moving between platforms like Android and Chrome web.

Thursday, September 29th 2016
#smart-lock #casestudy

MakeMyTrip.com’s new PWA delivers 3X improvement in conversion rates

After launching a Progressive Web App, MakeMyTrip.com's conversion rate on the mobile web tripled, while their page-load speed improved by 38%.

Wednesday, May 17th 2017
#casestudy #progressive-web-apps

Ola drives mobility for a billion Indians with Progressive Web App

Ola's new Progressive Web App is PWA is 300X smaller than downloading the Android app and 500X smaller than downloading their iOS app. Repeat visits use as little as 10KB. This low data consumption translates into a 3.4-second first visit and less than a second for repeat visits.

Wednesday, May 17th 2017
#casestudy #progressive-web-apps

OLX boosts re-engagement on the mobile web by 250% with a Progressive Web App

For OLX, creating a Progressive Web App increased engagement by 250% and reduced page time to interactive by 23%.

Wednesday, May 17th 2017
#casestudy #progressive-web-apps


There's a new way to deliver amazing user experiences on the web. Travel company Wego has built a successful AMP based Progressive Web App (PWA).

Wednesday, May 17th 2017
#casestudy #progressive-web-apps


Alibaba.com is the world’s largest online business-to-business (B2B) trading platform, serving 200+ countries and regions. After upgrading their site to a Progressive Web App (PWA), they saw a 76 percent increase in total conversions across browsers.

Wednesday, November 9th 2016
#progressive-web-apps #serviceworker #casestudy


"Smarter shopping, better living!" is the motto of AliExpress, a website where shoppers can buy everything from baby clothes to refrigerators directly from China. Part of the Alibaba Group, the global online retail marketplace is now a popular e-commerce site in America, Russia, and Brazil.

Tuesday, May 17th 2016
#progressive-web-apps #serviceworker #casestudy


"For us, it’s no longer an either-or decision. To reach new users, we must be on the mobile web!",
Weihan Liew, BaBe CEO.

Saturday, May 14th 2016
#progressive-web-apps #serviceworker #casestudy


"We finally have a way to retain users on the mobile web. This has been a game changer for us!"
Dai Shibayama, manager, Smart Device Division, Recruit Sumai Company Ltd.

Wednesday, May 11th 2016
#progressive-web-apps #serviceworker #casestudy

Flipkart triples time-on-site with Progressive Web App

In 2015, Flipkart, India’s largest e-commerce site, adopted an app-only strategy and temporarily shut down their mobile website. The company found it harder and harder to provide a user experience that was as fast and engaging as that of their mobile app. But then, Flipkart decided to rethink their development approach. They were drawn back to the mobile web by the introduction of features that made the mobile web run instantly, work offline, and re-engage users.

Monday, March 28th 2016
#progressive-web-apps #offline #serviceworker #casestudy


George.com enhances the mobile customer experience with new Progressive Web App

George.com is a leading UK clothing brand, part of ASDA Walmart. After upgrading their site to a Progressive Web App (PWA), the brand saw a 31 percent increase in mobile conversion.

Friday, February 23rd 2018
#casestudy #progressive-web-apps

Mynet speeds up their mobile web experience by 4X, increasing revenue by 25% with AMP-based PWA

After implementing AMP and a Progressive Web App, Mynet saw a significant increase in user engagement, with the average time spent on their mobile site rising 43%

Wednesday, May 17th 2017
#casestudy #progressive-web-apps #amp

Smart Lock for the Guardian

Since launching Smart Lock, the Guardian has seen a 44% increase in cross-platform signed-in users, compared to 10% the 35 weeks leading up to the launch

Friday, September 30th 2016
#smart-lock #casestudy

North America

Bear 71 and WebVR

Bear 71 is an interactive documentary launched by the National Film Board of Canada in 2012 to much critical acclaim. When it was built, Flash was in its golden years but with the deprecation of browser support for Flash, we were eager to explore WebVR, both as a way to preserve the project's legacy and a chance to innovate how the story is experienced.

Thursday, February 2nd 2017
#webvr #casestudy


Forbes is re-defining modern web development with Progressive Web App technology.

Wednesday, May 17th 2017
#casestudy #progressive-web-apps

Lancôme rebuilds their mobile website as a PWA, increases conversions 17%

To drive both traffic and re-engagement, luxury cosmetics brand Lancôme launched a Progressive Web App (PWA) to deliver a fast, app-like experience on the mobile web.

Wednesday, May 17th 2017
#casestudy #progressive-web-apps

Twitter Lite PWA Significantly Increases Engagement and Reduces Data Usage

The Twitter Lite Progressive Web App combines the best of the modern web and native features to deliver a more robust experience, with explicit goals for instant loading, user engagement and lower data consumption

Wednesday, May 17th 2017
#casestudy #progressive-web-apps

Carnival Cruise Line

Carnival Cruise Line, one of the world’s largest leisure-travel companies, wanted to enhance how it re-engaged its customers. Working with Mobify, Carnival implemented push notifications for mobile web users on Android and for desktop users on Chrome. The new strategy delivered a 42% engagement rate from customers who receive notifications.

Wednesday, November 9th 2016
#progressive-web-apps #webpush #notifications #serviceworker #casestudy

The Washington Post

AMP helps the Washington Post increase returning users from mobile search by 23%!

"We are committed to improving speed across the board. If our site takes a long time to load, it doesn’t matter how great our journalism is, some people will leave the page before they see what’s there"
David Merrell, Senior Product Manager, The Washington Post

Wednesday, July 20th 2016
#progressive-web-apps #serviceworker #casestudy

Building the Google I/O 2016 Progressive Web App

Learn how we built a the Google I/O 2016 Progressive Web App (IOWA) using web components, Polymer, and material design and launched it into production on Google.com.

IOWA is a single page application (SPA) that's built using web components, Polymer, Firebase, and has an extensive backend written in App Engine (Go). It pre-caches content for offline users using a service worker, dynamically loads new pages, gracefully transitions between views, and reuses content after first load.

Friday, June 10th 2016
#progressive-web-apps #webpush #notifications #serviceworker #casestudy #webcomponents #google-io


"With a new user growth rate of 100%, quarter-on-quarter, the mobile web is at the heart of our success...It’s a major venue for low-cost and highly effective customer acquisition and engagement."
Lucas Lu, 5miles CEO

Thursday, May 12th 2016
#mobile #addtohomescreen #progressive-web-apps #serviceworker #casestudy


NET-A-PORTER implemented a component-based design on their online properties using Google's Polymer library. The result was a large saving in development time, standarized code across their sites and an improved SEO performance through use of structured data.

Friday, April 15th 2016
#polymer #casestudy