Housing.com increases conversions and lowers bounce rate by 40% with new PWA
Most Indian users reach the Internet via 2G and 3G networks, so a fast user experience is essential. To decrease load times, Housing.com added Service Workers and streamlined their site to help consumers quickly find what they’re looking for. Users can continue browsing properties and reviewing previous searches, all while offline.
With Smart Lock, AliExpress was able to improve the user experience in their app and websites: it’s faster for users to login and start the shopping journey, users do not need to constantly remember their passwords, and users can be automatically signed in when moving between platforms like Android and Chrome web.
Alibaba.com is the world’s largest online business-to-business (B2B) trading platform, serving 200+ countries and regions. After upgrading their site to a Progressive Web App (PWA), they saw a 76 percent increase in total conversions across browsers.
Land Lines is an experiment that lets you explore Google Earth satellite images through gesture. Using a combination of machine learning, optimized algorithms,and graphics card power, the experiment is able to run efficiently on your phone's web browser without a need for backend servers. This is a look into our development process and the various approaches we tried leading us to the final result.
Carnival Cruise Line, one of the world’s largest leisure-travel companies, wanted to enhance how it re-engaged its customers. Working with Mobify, Carnival implemented push notifications for mobile web users on Android and for desktop users on Chrome. The new strategy delivered a 42% engagement rate from customers who receive notifications.
Measuring the Real-world Performance Impact of Service Workers
One of the most significant benefits of service workers (from a performance perspective, at least) is their ability to proactively control the caching of assets. A web application that can cache all of its necessary resources should load substantially faster for returning visitors. But what do these gains actually look like to real users? And how do you even measure this?
AMP helps the Washington Post increase returning users from mobile search by 23%!
"We are committed to improving speed across the board. If our site takes a long time to load, it doesn’t matter how great our journalism is, some people will leave the page before they see what’s there" David Merrell, Senior Product Manager, The Washington Post
Learn how we built a the Google I/O 2016 Progressive Web App (IOWA) using web components, Polymer, and material design and launched it into production on Google.com.
IOWA is a single page application (SPA) that's built using web components, Polymer, Firebase, and has an extensive backend written in App Engine (Go). It pre-caches content for offline users using a service worker, dynamically loads new pages, gracefully transitions between views, and reuses content after first load.
"Smarter shopping, better living!" is the motto of AliExpress, a website where shoppers can buy everything from baby clothes to refrigerators directly from China. Part of the Alibaba Group, the global online retail marketplace is now a popular e-commerce site in America, Russia, and Brazil.
"Push Notifications are a huge part of our mobile engagement strategy. It’s a more personal way to communicate with our customers. That’s incredibly valuable to our bottom line." Mujeeb Hazzaa, Chief Business Development Officer
"We finally have proper means to address our fastest growing pool of customers — mobile web users. That’s incredibly valuable. We even see better results from web Push Notifications than from app pushes." Jeremy Doutte, Jumia CEO
"We estimate that with our new light, super-fast, UX-rich browsing capability, customers’ data consumption will fall dramatically which we believe will result in a corresponding increase in conversions." Shola Adekoya, Konga.com CEO.
"With a new user growth rate of 100%, quarter-on-quarter, the mobile web is at the heart of our success...It’s a major venue for low-cost and highly effective customer acquisition and engagement." Lucas Lu, 5miles CEO
NET-A-PORTER implemented a component-based design on their online properties using Google's Polymer library. The result was a large saving in development time, standarized code across their sites and an improved SEO performance through use of structured data.
Flipkart triples time-on-site with Progressive Web App
In 2015, Flipkart, India’s largest e-commerce site, adopted an app-only strategy and temporarily shut down their mobile website. The company found it harder and harder to provide a user experience that was as fast and engaging as that of their mobile app. But then, Flipkart decided to rethink their development approach. They were drawn back to the mobile web by the introduction of features that made the mobile web run instantly, work offline, and re-engage users.