Get the tag from a product
You can find the Google tag snippet for a specific product by clicking one of the following links. Each product generates a Google tag that you can copy and paste into each page of your website:
Add the tag to your website
You should place the Google tag immediately after the opening <head>
HTML
tag on every page of your website. For example, you would add the Google
tag to the following spot in the source code if this were your web page:
<!DOCTYPE html>
<html lang="en">
<head>
<!-- Your tag goes here -->
<title>The title of the page</title>
</head>
<body>
<!-- The part of your site that's shown to users -->
</body>
</html>
Add multiple products to your tag
Each page should have only one Google tag. Don’t copy and paste a new Google tag for each additional product, as this can lead to performance issues and make your code more difficult to maintain.
If you already have the Google tag installed for one product, you can include
config
lines to add more products. Use the following example to learn how to
add multiple products to an existing Google tag.
<!-- Google tag (gtag.js) -->
<script async src="https://www.googletagmanager.com/gtag/js?id=TAG_ID"></script>
<script>
window.dataLayer = window.dataLayer || [];
function gtag(){dataLayer.push(arguments)};
gtag('js', new Date());
gtag('config', 'TAG_ID');
gtag('config', 'DC-ZZZZZZ');
</script>
For more information about how to manage data for multiple products, see Group and route data.
Create your own tag
Alternatively, you can construct your own tag. Select from the following product
tabs, copy the code, and place the code so that it appears immediately after the
<head>
tag on every page of your website. Replace the TAG_ID
and
DC-ZZZZZZ
placeholders with the appropriate tag ID or product ID.
Google Analytics
<!-- Google tag (gtag.js) -->
<script async src="https://www.googletagmanager.com/gtag/js?id=TAG_ID"></script>
<script>
window.dataLayer = window.dataLayer || [];
function gtag(){dataLayer.push(arguments);}
gtag('js', new Date());
gtag('config', 'TAG_ID');
</script>
Google Ads
<!-- Google tag (gtag.js) -->
<script async src="https://www.googletagmanager.com/gtag/js?id=TAG_ID"></script>
<script>
window.dataLayer = window.dataLayer || [];
function gtag(){dataLayer.push(arguments)};
gtag('js', new Date());
gtag('config', 'TAG_ID');
</script>
Floodlight
<!-- Google tag (gtag.js) -->
<script async src="https://www.googletagmanager.com/gtag/js?id=DC-ZZZZZZ"></script>
<script>
window.dataLayer = window.dataLayer || [];
function gtag(){dataLayer.push(arguments)};
gtag('js', new Date());
gtag('config', 'DC-ZZZZZZ');
</script>