View Shopping trends

The Shopping trends reports provide recommendations and insights about your products based on search demand for topics related to your inventory.

Topic trends

You can use the topic trends report to understand the popularity of a topic on Google Search over time, including its predicted value over the next 13 weeks, and how its popularity compares to other topics of interest to shoppers on Google Search. These trends might help you make decisions about when to use paid and organic Google tools to increase the likelihood of a user seeing your products when they are looking for it, or a similar product, online.

See About shopping trends for more information.

For information about top selling products or brands, see the best sellers reports.

Your account must meet eligibility requirements and you must ensure that your use, or any third party's use, of Shopping topic trend data complies with Merchant Center terms and conditions. You must have at least two products in a specific category to see trends for that category. After uploading products, it might take up to 24 hours for trends in that category to be available to you.

See which reporting tables and fields are available with the Content API for Shopping.

Here's a sample you can use to view topic popularity and trend data. To make the request, pass the following Merchant Center Query Language statement to the reports.search method:

SELECT
  topic_trends.customer_country_code,
  topic_trends.topic,
  topic_trends.date,
  topic_trends.search_interest,
  topic_trends.last7_days_search_interest,
  topic_trends.last30_days_search_interest,
  topic_trends.last90_days_search_interest,
  topic_trends.last120_days_search_interest,
  topic_trends.next7_days_search_interest
FROM TopicTrendsView
WHERE topic_trends.customer_country_code = 'US'
  AND topic_trends.date BETWEEN '2023-07-01' AND '2023-07-03'
ORDER BY topic_trends.date DESC

Here's a sample response from the preceding query:

  "results": [
    {
      "topicTrends": {
        "customerCountryCode": "US",
        "topic": "Cell Phone Cases",
        "date": {
          "year": 2023,
          "month": 7,
          "day": 3
        },
        "searchInterest": 50.2,
        "last7DaysSearchInterest": 49.5
        "last30DaysSearchInterest": 51.1
        "last90DaysSearchInterest": 50.7
        "last120DaysSearchInterest": 49.3
        "next7DaysSearchInterest": 60
      }
    },
    {
      "topicTrends": {
        "customerCountryCode": "US",
        "topic": "Cell Phones",
        "date": {
          "year": 2023,
          "month": 7,
          "day": 2
        },
        "searchInterest": 70.2,
        "last7DaysSearchInterest": 69.8
        "last30DaysSearchInterest": 71.4
        "last90DaysSearchInterest": 70.6
        "last120DaysSearchInterest": 69.0
        "next7DaysSearchInterest": 70.1
      }
    },
{
      "topicTrends": {
        "customerCountryCode": "US",
        "topic": "Wireless Speakers",
        "date": {
          "year": 2023,
          "month": 7,
          "day": 1
        },
        "searchInterest": 40.6,
        "last7DaysSearchInterest": 41.4
        "last30DaysSearchInterest": 40.6
        "last90DaysSearchInterest": 40.3
        "last120DaysSearchInterest": 39.8
        "next7DaysSearchInterest": 41.1
      }
    }
  ]

Learn more

See our FAQ about Google Trends data and Trends Top Charts explained.