The Privacy Sandbox initiative aims to create technologies that both protect people's privacy online and give companies and developers tools to build thriving digital businesses. The Privacy Sandbox reduces cross-site and cross-app tracking while helping to keep online content and services free for all.

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Learn more about changes to Chrome's treatment of third-party cookies and understand what actions you need to take to preserve your site's features.
Start building with the Privacy Sandbox solutions to enable advertising use cases without third-party identifiers.

About the initiative

The Privacy Sandbox's vision of the future has browsers providing specific tools to satisfy specific use cases, while preserving user privacy.
Our goal with the Privacy Sandbox on Android is to develop effective and privacy enhancing advertising solutions, where users know their privacy is protected, and developers and businesses have the tools to succeed on mobile.

Latest news

The latest news and updates on Privacy Sandbox
Chrome's Topics API update lets users proactively block ad topics, giving them more control over their ad experience.
Chrome is extending the grace period that allows sites and services demonstrating user-facing, non-ads breakage to continue to access third-party cookies.
Chrome 128 starts an origin trial for Multi IdP API on desktop, as well as origin trial for the Button Mode API and Continuation Bundle features for Chrome on Android.
See all the news, posts, and updates from the Privacy Sandbox blog.

Explore additional resources

Learn about the status and timeline of the Privacy Sandbox APIs and find out more about available resources.
Review Chrome platform status, resources, and feature release timelines.
A summary of new developments and updates to the design proposals, key questions and feedback we have received.
Where and how to provide feedback for Privacy Sandbox proposals throughout the development process.
In this section, you can find different resources such as demos, videos, training material, and information on events related to Privacy Sandbox.