Policy requirements for Google Mobile Developer Services

By enabling Google Mobile Developer Services you enable the collection of data about your traffic, including via identifiers for mobile devices (including Android Advertising ID and Advertising Identifier for iOS), cookies and similar technologies.

You will not facilitate the merging of personally-identifiable information with non-personally identifiable information collected through any Google product or feature unless you have robust notice of, and the user's prior affirmative (i.e., opt-in) consent to, that merger.

You are required to notify your visitors by disclosing the following information in your privacy policy:

  1. The Google Mobile Developer Services you've implemented.
  2. How you and third-party vendors use first-party cookies or other first-party identifiers, and third-party cookies (such as identifiers for mobile devices (including Android Advertising ID and Advertising Identifier for iOS), cookies and similar technologies) or other third-party identifiers together.
  3. How visitors can opt-out of Google Mobile Developer Services you use, including through applicable device settings, such as the device advertising settings for mobile apps, or any other available means.

You must also comply with the European Union User Consent Policy.

Personalized advertising

If you use Google Mobile Developer Services to collect sensitive information about your visitors, as described in the Google AdWords sensitive category restrictions, you may not use Google Mobile Developer Services to collect data for the purpose of personalized advertising, formerly known as interest-based advertising.

Because laws across countries and territories vary, and because Google Mobile Developer Services can be used in many ways, Google is unable to provide the exact language you need to include in your privacy policy. Only you understand the unique aspects and special considerations of your business, and your privacy policy should account for this information that only you can provide.

This policy was last updated 2015-09-01.