The UCP Analytics Reporting dashboard in Google Merchant Center provides a centralized view of your UCP checkout experiences. These insights provide an array of benefits:
- Track Performance: gain full visibility into the UCP checkout funnel from initial click to completed purchase.
- Understand Customer Behavior: see how shoppers interact with your UCP-enabled buy flows.
- Identify Opportunities: use insights to help refine your UCP integration and improve the customer journey.
- Measure Impact: quantify the total volume and value of transactions driven through UCP.
How to Access
Access to this report is available to all UCP-enabled merchants. To view your data, ensure you have the 'Performance' role assigned in Merchant Center and then:
- Sign in to your Google Merchant Center account.
- Navigate to Settings in the left-hand menu.
- Click UCP Integration.
- Select the new Analytics tab.
Understand Your Metrics
The dashboard includes the following core metrics to help you evaluate your integration:
| Metric | Description |
|---|---|
| Clicks to Buy | The number of times shoppers clicked the UCP 'Buy' button. |
| Purchases | The total number of successful transactions completed using UCP. |
| Purchase Rate | The percentage of 'Clicks to Buy' that resulted in a successful purchase. |
| Average Order Value (AOV) | The average value of each completed UCP order. |
| Cancellations | The number of orders canceled or refunded after purchase. |
| Account Linking | Metrics on account linking attempts and success rates (where applicable). |
| Top Selling UCP Products | A ranked list of your products driving the most sales through your UCP integration. |