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Trusted Status
Trusted Status is a feature to bypass specific checks and enable onboarding
merchants at scale.
A Local Feed Partnership Provider can be considered "Trusted" for:
GHLSF (Google Hosted Local Store Front)
MHLSF basic (Merchant Hosted Local Store Front)
MHLSF Full
Pick Up Today
Pick Up Later
GHLSF (Google Hosted Local Store Front)
Merchants without an online presence can have their offers displayed on a Google
Hosted Local Store front when users visit the "See what's in store" module for a
business or upon clicking on an offer.
Google requires a merchant to pass in-store inventory checks for this type of
treatment. Retailers are asked to verify the price and availability of
up to 100 items (max 3 stores per merchant). Photos are requested for
approx 20% of listed items.
Google will then verify that data matches the one provided in the inventory
feed.
Upon passing 5 consecutive in-store inventory checks for 5 merchants, an LFP
provider will be considered "Trusted" for this experience and no further checks
will be required. Additional merchants will be automatically approved.
Verification Steps
Review Data Quality Report After requesting inventory verification,
Google shares a Data Quality Report. Review the report and make any required
modifications.
Agree to which stores are checked If required, Google enables the store
managers to validate actual in-store inventory against the data provided in
the feeds using a web form.
Provide a time window and loop in local store manager A Google team works
with you to schedule time-appropriate verifications. Provide complete contact
information for each store manager and communicate checks upfront helps both
the Google team and the store teams.
Tech Guidance
Once you are ready for verification, you can either do it from the Merchant
Center Front End UI, or do it from the API by calling
liasettings.requestinventoryverification
This API call takes three parameters:
merchantId: the MCA Aggregator ID
accountId: the account ID of the sub account or external client account.
country: the country of where the inventory checks take place.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2024-09-03 UTC."],[[["Trusted Status allows Local Feed Partnership Providers to bypass inventory checks and onboard merchants at scale for various programs like Google Hosted Local Store Front and Pick Up Today."],["Google Hosted Local Store Front enables merchants without websites to display offers, requiring initial inventory checks for price, availability, and photos for a selection of items and stores."],["Local Feed Partnership Providers achieve Trusted Status for Google Hosted Local Store Front by passing five consecutive inventory checks for five merchants, leading to automatic approval for subsequent merchants."],["The verification process involves reviewing data quality reports, coordinating with store managers, and potentially using the Merchant Center UI or API to request and manage inventory checks."],["Maintaining consistent data ingestion methods, particularly when using POS API endpoints, is crucial to expedite the enabling of additional countries and avoid triggering new verification requirements."]]],["Trusted Status allows bypassing inventory checks for onboarding merchants at scale, particularly for Google Hosted Local Store Front (GHLSF). To achieve Trusted status for GHLSF, a Local Feed Partnership Provider must pass five consecutive in-store inventory checks for five merchants. Verification involves reviewing a Data Quality Report, coordinating with store managers, and providing a verification time window. After achieving Trusted status, further checks are not needed for additional merchants. The `liasettings.requestinventoryverification` API or the Merchant Center UI can be used for verification.\n"]]
