Limits and Quotas on API Requests
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We put limits and quotas on API requests to protect the system from receiving
more data than it can handle, and to ensure an equitable distribution of the
system resources. The limits and quotas are subject to change.
Rate limits
API rate limits define the number of requests that can be made to the
Google Marketing Platform Admin API. Rate limits are enforced and automatically refilled in 60-second
(1-minute) intervals. This means that if your project reaches a rate limit's
maximum anytime within 60 seconds, you need to wait for that quota to refill
before making more requests in that group. If your project exceeds a rate
limit, you receive a 403 error with the reason rateLimitExceeded. To resolve
this error, wait a minute then try your request again — the quota should be
refilled at the start of the next interval.
The maximum number of daily API requests is naturally limited by the API rate
limits, there is currently no explicit daily usage quota for the Google Marketing Platform Admin API.
Cloud Project Quotas
API rate limits apply on a per-project basis.
The Cloud Console shows quotas for a Cloud Project:
https://console.cloud.google.com/apis/api/marketingplatformadmin.googleapis.com/quotas.
Below are the default quotas for the Google Marketing Platform Admin API that most users will see in
their console.
| Quota Name |
Limit |
| Requests per minute |
1,200 |
| Requests per minute per user |
600 |
| Writes per minute |
300 |
| Writes per minute per user |
120 |
Each request to the Google Marketing Platform Admin API consumes Requests per minute,
Requests per minute per user quotas. Requests to any method that alters the
Google Marketing Platform account configuration in any way (create, patch,
delete, archive, update methods) also consume Writes per minute and
Writes per minute per user quotas.
Refer to the
Capping API usage article
for information on limiting API requests on a per user basis.
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Last updated 2025-01-24 UTC.
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