Serve users with Limited Ads

  • As of January 14, 2021, the IMA iOS SDK can serve limited ads when user consent for cookies is not granted or a valid TC string is not received in GDPR and ePrivacy regions.

  • To request limited ads, the ltd parameter must be used with client-side SDKs.

  • Starting with version 3.11.1, the iOS SDK supports automatic enabling of limited ads through integration with a Consent Management Platform (CMP).
Select platform: HTML5 Android iOS

As of January 14th 2021, the IMA iOS SDK allows limited ads to be served when the user does not give consent to cookies, the user denies consent to cookies, or when IMA does not receive a valid TC string in GDPR and ePrivacy regions following the grace period of IAB TCFv2 integration.

For client-side SDKs you must use the ltd parameter to trigger a limited ads request. Please see this Limited ads guide for more information.

It is also possible to enable limited ads automatically through integrating with a Consent Management Platform (CMP). This is supported on version 3.11.1 of the iOS SDK and all later versions.

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