Verify Active View

AI-generated Key Takeaways

• The IMA SDK uses Active View reporting to measure ad viewability and send signals to the ad server.

• Publishers designate a container element for Active View to measure, ensuring it's viewable when requesting ads.

• Verifying viewability involves checking for specific parameters in HTTP requests, indicating successful measurement.

• Custom video display setups might need layout adjustments for accurate viewability metrics, with support available via the IMA forum.

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The IMA SDK must be able to tell when ads are visible to users so that it can send the correct signals back to the ad server. IMA uses Active View reporting to measure the viewability of ads. This guide explains how Active View reporting works with IMA, as well as how to verify that the SDK is able to correctly capture viewability signals.

How Active View reporting works with the IMA SDK

1. The publisher designates a container element when creating the AdDisplayContainer.

2. As long as the AdDisplayContainer is viewable and unobstructed when the AdsRequest is made, Active View receives measurements on that container.

Verifying that the SDK can measure ad viewability

To check whether that the SDK is able to capture viewability signals, look for network requests sent to https://pagead2.googlesyndication.com/pcs/activeview and check for the mtos parameter. For more information, see Monitor Active View measurement.

Note: If you use your own video display and maintain full control over playback, you might need to modify your layout to ensure that the necessary metrics are being correctly returned. For additional assitance, reach out to us on the IMA support forum.