This table lists the recommended gtag.js events that may be fired using the
event command:
gtag('event', '<event_name>', {<event_params>});
where <event_name> is the name of an event and <event_params> is one or more
parameter-value pairs. Each pair separated by a comma.
For example:
gtag('event', 'sign_up', { 'method': 'Google' });
gtag('event', 'generate_lead', {
'value': '2',
'currency': 'USD',
'transaction_id': '1234'
});
| Event Name | Parameters | Send when |
|---|---|---|
add_payment_info
|
a user adds billing information | |
add_to_cart
|
value, currency, items
|
a user adds items to cart |
add_to_wishlist
|
value, currency, items
|
a user adds items to wishlist |
begin_checkout
|
value, currency, items, coupon
|
a user begins checkout |
checkout_progress
|
value, currency, items, coupon, checkout_step,
checkout_option
|
a user completes a checkout step |
exception
|
description, fatal
|
an error occurs |
generate_lead
|
value, currency, transaction_id
|
|
login
|
method
|
a user logs in to the site |
page_view
|
a user loads a web page. | |
purchase
|
transaction_id, value, currency, tax, shipping, items,
coupon
|
a user completes a purchase |
refund
|
transaction_id, value, currency, tax, shipping, items
|
a product is refunded |
remove_from_cart
|
value, currency, items
|
a user removes items from cart |
screen_view
|
screen_name
|
a user loads a new screen or new content. |
search
|
search_term
|
a user searches on the site |
select_content
|
items, promotions, content_type, content_id
|
a user clicks on a product or product link for one or more products |
set_checkout_option
|
checkout_step, checkout_option
|
a user has selected an option value for a given checkout step |
share
|
method, content_type, content_id
|
a user shares content |
sign_up
|
method
|
a user signs up using a Google account, email address, or other method |
timing_complete
|
name, value
|
a timed activity completes |
view_item
|
items
|
a user views product or item details |
view_item_list
|
items
|
a user views a list of items / impressions |
view_promotion
|
promotions
|
a user clicks on an internal promotion |
view_search_results
|
search_term
|
a user views search results |