Optional components of Search
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Display Expansion
Display Expansion allows your
Search campaign to use any unspent Search budget to show ads on the Google
Display Network, aiming for a similar cost-per-conversion. This feature is
compatible with AI Max for Search. To enable Display Expansion, turn on the
targetContentNetwork option in
NetworkSettings:
"networkSettings": {
"targetGoogleSearch": true,
"targetSearchNetwork": true,
"targetContentNetwork": true
}
Other optional components for Search campaigns include audience targeting,
location targeting, and negative keywords, which can be added as campaign or
ad group criteria.
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Last updated 2026-01-08 UTC.
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