CountingMethod

  • STANDARD_COUNTING counts every conversion.

  • UNIQUE_COUNTING counts the first conversion per unique user daily (Eastern Time).

  • SESSION_COUNTING counts one conversion per user per session, with session length defined by the site.

  • TRANSACTIONS_COUNTING counts all conversions, sales, and revenue.

  • ITEMS_SOLD_COUNTING counts all conversions, items sold, and revenue.

Types of counting methods for conversions for spotlight activity

Enums
STANDARD_COUNTING Count every conversion.
UNIQUE_COUNTING Count the first conversion for each unique user during each 24-hour day, from midnight to midnight, Eastern Time.
SESSION_COUNTING Count one conversion per user per session. Session length is set by the site where the Spotlight tag is deployed.
TRANSACTIONS_COUNTING Count all conversions, plus the total number of sales that take place and the total revenue for these transactions.
ITEMS_SOLD_COUNTING Count each conversion, plus the total number of items sold and the total revenue for these sales.