CreativeType

AI-generated Key Takeaways

• Display & Video 360 supports a variety of creative types, including standard display, expandable, video, native, and audio.

• Creatives can be hosted by Google or a third party, depending on the creative type.

• Create and update methods are supported for certain creative types with specific hosting sources, such as standard display with hosted or third-party hosting.

• Some creative types like templated app install, Lightbox, and publisher hosted are not supported for creation or updates through the API.

• Native creatives, including native video and native site square, are supported with Google hosting.

Display & Video 360 API v3 is deprecated and will sunset on October 7, 2025. Migrate to Display & Video 360 API v4 before sunset to avoid an interruption in service.

Possible types of a creative.

Enums
CREATIVE_TYPE_UNSPECIFIED	Type value is not specified or is unknown in this version.
CREATIVE_TYPE_STANDARD	Standard display creative. Create and update methods are supported for this creative type if the hostingSource is one of the following: HOSTING_SOURCE_HOSTED HOSTING_SOURCE_THIRD_PARTY
CREATIVE_TYPE_EXPANDABLE	Expandable creative. Create and update methods are supported for this creative type if the hostingSource is HOSTING_SOURCE_THIRD_PARTY
CREATIVE_TYPE_VIDEO	Video creative. Create and update methods are supported for this creative type if the hostingSource is one of the following: HOSTING_SOURCE_HOSTED HOSTING_SOURCE_THIRD_PARTY
CREATIVE_TYPE_NATIVE	Native creative rendered by publishers with assets from advertiser. Create and update methods are supported for this creative type if the hostingSource is HOSTING_SOURCE_HOSTED
CREATIVE_TYPE_TEMPLATED_APP_INSTALL	Templated app install mobile creative (banner). Create and update methods are not supported for this creative type.
CREATIVE_TYPE_NATIVE_SITE_SQUARE	Square native creative. Create and update methods are supported for this creative type if the hostingSource is HOSTING_SOURCE_HOSTED
CREATIVE_TYPE_TEMPLATED_APP_INSTALL_INTERSTITIAL	Interstitial creative including both display and video. Create and update methods are not supported for this creative type.
CREATIVE_TYPE_LIGHTBOX	Responsive and expandable Lightbox creative. Create and update methods are not supported for this creative type.
CREATIVE_TYPE_NATIVE_APP_INSTALL	Native app install creative. Create and update methods are not supported for this creative type.
CREATIVE_TYPE_NATIVE_APP_INSTALL_SQUARE	Square native app install creative. Create and update methods are not supported for this creative type.
CREATIVE_TYPE_AUDIO	Audio creative. Create and update methods are supported for this creative type if the hostingSource is HOSTING_SOURCE_HOSTED
CREATIVE_TYPE_PUBLISHER_HOSTED	Publisher hosted creative. Create and update methods are not supported for this creative type.
CREATIVE_TYPE_NATIVE_VIDEO	Native video creative. Create and update methods are supported for this creative type if the hostingSource is HOSTING_SOURCE_HOSTED
CREATIVE_TYPE_TEMPLATED_APP_INSTALL_VIDEO	Templated app install mobile video creative. Create and update methods are not supported for this creative type.
CREATIVE_TYPE_ASSET_BASED_CREATIVE	Asset-based creative. Create and update methods are supported for this creative type if the hostingSource is HOSTING_SOURCE_HOSTED.