REST Resource: advertisers.negativeKeywordLists.negativeKeywords

  • Display & Video 360 API v1 is sunsetted.

  • A NegativeKeyword resource represents a negatively targeted keyword within a negative keyword list.

  • NegativeKeyword resources have a name and keywordValue attribute, the latter being the targeted keyword itself with restrictions on character length and encoding.

  • Several methods like bulkEdit, create, delete, list, and replace are available to manage NegativeKeyword resources within negative keyword lists.

Resource: NegativeKeyword

A negatively targeted keyword that belongs to a negative keyword list.

JSON representation 
{
  "name": string,
  "keywordValue": string
}
Fields
name

string

Output only. The resource name of the negative keyword.
keywordValue

string

Required. Immutable. The negatively targeted keyword, for example car insurance.

Must be UTF-8 encoded with a maximum size of 255 bytes. Maximum number of characters is 80. Maximum number of words is 10.

Valid characters are restricted to ASCII characters only. The only URL-escaping permitted is for representing whitespace between words. Leading or trailing whitespace is ignored.

Methods

bulkEdit

 Bulk edits negative keywords in a single negative keyword list.

create

 Creates a negative keyword in a negative keyword list.

delete

 Deletes a negative keyword from a negative keyword list.

list

 Lists negative keywords in a negative keyword list.

replace

 Replaces all negative keywords in a single negative keyword list.