Display &Video 360 API meluncurkan dukungan resource Demand Gen kepada semua partner mulai 10 Juni 2026. Lihat postingan blog kami untuk mengetahui detail selengkapnya tentang cara bersiap.

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Membuat item baris Peningkat Permintaan

Item baris Peningkat Permintaan menayangkan grup iklan dan iklan dalam beberapa format di seluruh platform Google yang paling berdampak, termasuk YouTube, Discover, Gmail, dan Jaringan Display Google. Item baris Peningkat Permintaan, seperti jenis item baris lainnya, dikelola menggunakan resource LineItem dan beroperasi berdasarkan anggaran, strategi bid, dan penargetan yang ditetapkan. Ada juga setelan khusus untuk item baris Peningkat Permintaan yang tersedia di kolom demandGenSettings.

Item baris Peningkat Permintaan memiliki resource turunan yang disebut grup iklan. Grup iklan memberikan tingkat kontrol lain di bawah masing-masing item baris.

Memilih konfigurasi

Sebelum membuat item baris Peningkat Permintaan, tinjau dan tentukan setelan yang relevan.

Untuk item baris Peningkat Permintaan:

lineItemType harus ditetapkan ke LINE_ITEM_TYPE_DEMAND_GEN.
bidStrategy harus ditetapkan menggunakan kolom demandGenBid objek BiddingStrategy.
budget harus ditetapkan ke jumlah tetap di tingkat item baris dan tidak dapat diwarisi dari perjanjian pemasangan iklan induk.
demandGenSettings digunakan untuk menyetel konfigurasi khusus untuk item baris Generasi Permintaan. Kolom geoLanguageTargetingEnabled objek DemandGenSettings mengontrol apakah penargetan lokasi dan bahasa ditetapkan di tingkat item baris atau ke masing-masing grup iklan. Kolom ini tidak dapat diperbarui setelah item baris dibuat. Tetapkan kolom ke true jika Anda lebih memilih mengonfigurasi penargetan ini di tingkat item baris.
creativeIds tidak boleh ditetapkan. Aset ditetapkan dan dikonfigurasi langsung di resource AdGroupAd.

Kolom berikut wajib diisi untuk item baris Peningkat Permintaan dan beroperasi sama seperti di jenis item baris lainnya:

Resource LineItem juga memiliki banyak kolom opsional yang dapat ditetapkan. Baca dokumentasi referensi untuk mengetahui informasi selengkapnya.

Membuat item baris

Berikut cara membuat item baris Peningkat Permintaan dengan setelan berikut:

Penerbangan yang diwariskan dan anggaran sebesar $100.
Model pendapatan partner sebesar 0,1% dari total biaya media.
Strategi bidding yang dioptimalkan untuk biaya rata-rata sebesar Rp100.000 per konversi.
Preferensi untuk menetapkan penargetan lokasi dan bahasa langsung ke grup iklan di item baris.

Java

// Provide the ID of the parent advertiser.
long advertiserId = advertiser-id

// Provide the ID of the parent insertion order.
long insertionOrderId = insertion-order-id

// Provide the display name of the line item.
String displayName = display-name

// Provide the Floodlight activity ID to use for conversion tracking.
long floodlightActivityId = floodlight-activity-id;

// Provide whether the line item will serve EU political ads.
String containsEuPoliticalAds = contains-eu-political-ads

// Create the line item structure.
LineItem lineItem =
    new LineItem()
        .setInsertionOrderId(insertionOrderId)
        .setDisplayName(displayName)
        .setLineItemType("LINE_ITEM_TYPE_DEMAND_GEN")
        .setEntityStatus("ENTITY_STATUS_DRAFT")
        .setContainsEuPoliticalAds(containsEuPoliticalAds);

// Create and set the line item flight.
LineItemFlight lineItemFlight =
    new LineItemFlight()
        .setFlightDateType("LINE_ITEM_FLIGHT_DATE_TYPE_INHERITED");
lineItem.setFlight(lineItemFlight);

// Create and set the line item budget.
LineItemBudget lineItemBudget =
    new LineItemBudget()
        .setBudgetAllocationType("LINE_ITEM_BUDGET_ALLOCATION_TYPE_FIXED")
        .setMaxAmount(100000000L);
lineItem.setBudget(lineItemBudget);

// Create and set the pacing setting.
Pacing pacing =
    new Pacing()
        .setPacingPeriod("PACING_PERIOD_FLIGHT")
        .setPacingType("PACING_TYPE_EVEN")
        .setDailyMaxMicros(10_000L);
lineItem.setPacing(pacing);

// Create and set the partner revenue model.
PartnerRevenueModel partnerRevenueModel =
    new PartnerRevenueModel()
        .setMarkupType(
            "PARTNER_REVENUE_MODEL_MARKUP_TYPE_TOTAL_MEDIA_COST_MARKUP")
        .setMarkupAmount(100L);
lineItem.setPartnerRevenueModel(partnerRevenueModel);

// Create and set the bidding strategy.
BiddingStrategy biddingStrategy =
    new BiddingStrategy()
        .setDemandGenBid(
            new DemandGenBiddingStrategy()
                .setType("DEMAND_GEN_BIDDING_STRATEGY_TYPE_TARGET_CPA")
                .setValue(10000000L));
lineItem.setBidStrategy(biddingStrategy);

// Create the conversion counting configuration.
ConversionCountingConfig conversionCountingConfig =
    new ConversionCountingConfig()
        .setPostViewCountPercentageMillis(100000L);

// Create and set the configuration for the floodlight activity used in
// conversion tracking.
TrackingFloodlightActivityConfig trackingFloodlightActivityConfig =
    new TrackingFloodlightActivityConfig()
        .setFloodlightActivityId(floodlightActivityId)
        .setPostClickLookbackWindowDays(90)
        .setPostViewLookbackWindowDays(90);
conversionCountingConfig.setFloodlightActivityConfigs(
    ImmutableList.of(trackingFloodlightActivityConfig));

// Set the conversion counting configuration.
lineItem.setConversionCounting(conversionCountingConfig);

// Create and set Demand Gen settings.
DemandGenSettings demandGenSettings =
    new DemandGenSettings().setGeoLanguageTargetingEnabled(false);
lineItem.setDemandGenSettings(demandGenSettings);

// Configure the create request.
LineItems.Create request =
    service.advertisers().lineItems().create(advertiserId, lineItem);

// Create the line item.
LineItem response = request.execute();

// Display the new line item.
System.out.printf(
    "Demand Gen line item %s was created.", response.getName());

Python

# Provide the ID of the parent advertiser.
advertiser_id = advertiser-id

# Provide the ID of the parent insertion order.
insertion_order_id = insertion-order-id

# Provide the display name of the line item.
display_name = display-video

# Provide the Floodlight activity ID to use for conversion tracking.
floodlight_activity_id = floodlight-activity-id

# Provide whether the line item will serve EU political ads.
contains_eu_political_ads = contains-eu-political-ads

# Create a line item object.
line_item_obj = {
    "insertionOrderId": insertion_order_id,
    "displayName": display_name,
    "lineItemType": "LINE_ITEM_TYPE_DEMAND_GEN",
    "entityStatus": "ENTITY_STATUS_DRAFT",
    "flight": {"flightDateType": "LINE_ITEM_FLIGHT_DATE_TYPE_INHERITED"},
    "budget": {
        "budgetAllocationType": "LINE_ITEM_BUDGET_ALLOCATION_TYPE_FIXED",
        "maxAmount": 100000000
    },
    "pacing": {
        "pacingPeriod": "PACING_PERIOD_FLIGHT",
        "pacingType": "PACING_TYPE_EVEN",
        "dailyMaxMicros": 10000,
    },
    "partnerRevenueModel": {
        "markupType": (
            "PARTNER_REVENUE_MODEL_MARKUP_TYPE_TOTAL_MEDIA_COST_MARKUP"
        ),
        "markupAmount": 100,
    },
    "bidStrategy": {
        "demandGenBid": {
            "type": "DEMAND_GEN_BIDDING_STRATEGY_TYPE_TARGET_CPA",
            "value": "10000000"
        }
    },
    "conversionCounting": {
        "postViewCountPercentageMillis": "100000",
        "floodlightActivityConfigs": [
            {
                "floodlightActivityId": floodlight_activity_id,
                "postClickLookbackWindowDays": 90,
                "postViewLookbackWindowDays": 90
            }
        ]
    },
    "containsEuPoliticalAds": contains_eu_political_ads,
    "demandGenSettings": {
        "geoLanguageTargetingEnabled": False
    }
}

# Build and execute request.
response = (
    service.advertisers()
    .lineItems()
    .create(advertiserId=advertiser_id, body=line_item_obj)
    .execute()
)

# Display the new line item.
print(f"Demand Gen line Item {response['name']} was created.")

PHP

// Provide the ID of the parent advertiser.
$advertiserId = advertiser-id;

// Provide the ID of the parent insertion order.
$insertionOrderId = insertion-order-id;

// Provide the display name of the line item.
$displayName = display-name;

// Provide the Floodlight activity ID to use for conversion tracking.
$floodlightActivityId = floodlight-activity-id;

// Provide whether the line item will serve EU political ads.
$containsEuPoliticalAds = contains-eu-political-ads;

// Create the Demand Gen line item structure.
$lineItem = new Google_Service_DisplayVideo_LineItem();
$lineItem->setInsertionOrderId($insertionOrderId);
$lineItem->setDisplayName($displayName);
$lineItem->setLineItemType('LINE_ITEM_TYPE_DEMAND_GEN');
$lineItem->setEntityStatus('ENTITY_STATUS_DRAFT');
$lineItem->setContainsEuPoliticalAds($containsEuPoliticalAds);

// Create and set the line item flight.
$flight = new Google_Service_DisplayVideo_LineItemFlight();
$flight->setFlightDateType('LINE_ITEM_FLIGHT_DATE_TYPE_INHERITED');
$lineItem->setFlight($flight);

// Create and set the line item budget.
$budget = new Google_Service_DisplayVideo_LineItemBudget();
$budget->setBudgetAllocationType(
    'LINE_ITEM_BUDGET_ALLOCATION_TYPE_FIXED'
);
$budget->setMaxAmount(100000000);
$lineItem->setBudget($budget);

// Create and set the pacing setting.
$pacing = new Google_Service_DisplayVideo_Pacing();
$pacing->setPacingPeriod('PACING_PERIOD_FLIGHT');
$pacing->setPacingType('PACING_TYPE_EVEN');
$pacing->setDailyMaxMicros(10000);
$lineItem->setPacing($pacing);

// Create and set the partner revenue model.
$partnerRevenueModel =
    new Google_Service_DisplayVideo_PartnerRevenueModel();
$partnerRevenueModel->setMarkupType(
    'PARTNER_REVENUE_MODEL_MARKUP_TYPE_TOTAL_MEDIA_COST_MARKUP'
);
$partnerRevenueModel->setMarkupAmount(100);
$lineItem->setPartnerRevenueModel($partnerRevenueModel);

// Create and set the bidding strategy.
$demandGenBidStrategy =
    new Google_Service_DisplayVideo_DemandGenBiddingStrategy();
$demandGenBidStrategy->setType(
    'DEMAND_GEN_BIDDING_STRATEGY_TYPE_TARGET_CPA'
);
$demandGenBidStrategy->setValue(10000000);
$biddingStrategy = new Google_Service_DisplayVideo_BiddingStrategy();
$biddingStrategy->setDemandGenBid($demandGenBidStrategy);
$lineItem->setBidStrategy($biddingStrategy);

// Create and set the conversion counting config.
$conversionCountingConfig =
    new Google_Service_DisplayVideo_ConversionCountingConfig();
$conversionCountingConfig->setPostViewCountPercentageMillis(100000);
$trackingFloodlightActivityConfig =
    new Google_Service_DisplayVideo_TrackingFloodlightActivityConfig();
$trackingFloodlightActivityConfig->setFloodlightActivityId(
    $floodlightActivityId
);
$trackingFloodlightActivityConfig->setPostClickLookbackWindowDays(90);
$trackingFloodlightActivityConfig->setPostViewLookbackWindowDays(90);
$conversionCountingConfig->setFloodlightActivityConfigs(
    array($trackingFloodlightActivityConfig)
);
$lineItem->setConversionCounting($conversionCountingConfig);

// Create and set the Demand Gen settings.
$demandGenSettings =
    new Google_Service_DisplayVideo_DemandGenSettings();
$demandGenSettings->setGeoLanguageTargetingEnabled(false);
$lineItem->setDemandGenSettings($demandGenSettings);

// Call the API, creating the line item under the advertiser and
// insertion order given.
try {
    $result = $this->service->advertisers_lineItems->create(
        $advertiserId,
        $lineItem
    );
} catch (\Exception $e) {
    $this->renderError($e);
    return;
}

// Display the new line item.
printf('<p>Demand Gen line item %s was created.</p>', $result['name']);

Sebelumnya

Ringkasan

Berikutnya

Membuat grup iklan Peningkat Permintaan