建立需求開發廣告群組

需求開發廣告群組可精確控管廣告的出價和放送方式。這項設定會透過出價策略、廣告空間設定和指定目標，在 AdGroup 資源中設定。

廣告群組有稱為廣告的子項資源，這些是設定好的廣告素材，在競價勝出後放送。

選擇設定

建立需求開發廣告群組前，請考慮使用下列選用設定，進一步控管廣告放送：

  • bidStrategy 可搭配 DemandGenBiddingStrategy 使用，在採用目標單次動作出價、目標單次點擊出價或目標廣告投資報酬率出價策略時，為廣告群組設定與上層廣告活動不同的目標值。
  • adGroupInventoryControl 可設定為選取廣告群組出價及放送廣告的廣告空間。
  • targetingExpansion 可讓您為使用目標對象指定目標的廣告群組啟用最佳化指定目標。 最佳化指定目標對象功能會擴大放送範圍，觸及您設定的指定客層以外的客群。您可以排除客層擴展，藉此限制這項功能。

建立需求開發廣告活動廣告群組時，您也必須將 adGroupFormat 欄位設為 AD_GROUP_FORMAT_DEMAND_GEN。

建立廣告群組

以下說明如何使用下列設定建立需求開發廣告群組：

  • 出價策略：以每筆轉換 $12 美元的平均費用為目標進行最佳化，並沿用父項委刊項的目標單次動作出價策略。
  • 只針對 YouTube 串流內廣告和 Shorts 廣告空間出價。

Java

// Provide the ID of the parent advertiser.
long advertiserId = advertiser-id;

// Provide the ID of the parent line item.
long lineItemId = line-item-id;

// Provide the display name of the ad group.
String displayName = display-name;

// Create the ad group structure.
AdGroup adGroup =
    new AdGroup()
        .setLineItemId(lineItemId)
        .setDisplayName(displayName)
        .setAdGroupFormat("AD_GROUP_FORMAT_DEMAND_GEN")
        .setEntityStatus("ENTITY_STATUS_PAUSED");

// Create and set the bidding strategy.
BiddingStrategy biddingStrategy =
    new BiddingStrategy()
        .setDemandGenBid(new DemandGenBiddingStrategy().setValue(12000000L));
adGroup.setBidStrategy(biddingStrategy);

// Create and set inventory controls.
AdGroupInventoryControl inventoryControl = new AdGroupInventoryControl();
SelectedInventories selectedInventories =
    new SelectedInventories()
        .setAllowYoutubeStream(true)
        .setAllowYoutubeShorts(true);
inventoryControl.setSelectedInventories(selectedInventories);
adGroup.setAdGroupInventoryControl(inventoryControl);

// Configure the create request.
AdGroups.Create request =
    service.advertisers().adGroups().create(advertiserId, adGroup);

// Create the ad group.
AdGroup response = request.execute();

// Display the new ad group.
System.out.printf("Demand Gen ad group %s was created.", response.getName());

Python

# Provide the ID of the parent advertiser.
advertiser_id = advertiser-id

# Provide the ID of the parent line item.
line_item_id = line-item-id

# Provide the display name of the ad group.
display_name = display-name

# Create an ad group object with example values.
ad_group_obj = {
    "lineItemId": line_item_id,
    "displayName": display_name,
    "entityStatus": "ENTITY_STATUS_PAUSED",
    "adGroupFormat": "AD_GROUP_FORMAT_DEMAND_GEN",
    "bidStrategy": {
        "demandGenBid": {
            "value": "12000000"
        }
    },
    "adGroupInventoryControl": {
        "selectedInventories": {
            "allowYoutubeStream": True,
            "allowYoutubeShorts": True,
        }
    }
}

# Build and execute request.
response = (
    service.advertisers()
    .adGroups()
    .create(advertiserId=advertiser_id, body=ad_group_obj)
    .execute()
)

# Display the new ad group.
print(f"Demand Gen ad group {response['name']} was created.")

PHP

// Provide the ID of the parent advertiser.
$advertiserId = advertiser-id;

// Provide the ID of the parent line item.
$lineItemId = line-item-id;

// Provide the display name of the ad group.
$displayName = display-name;

// Create the Demand Gen ad group structure.
$adGroup = new Google_Service_DisplayVideo_AdGroup();
$adGroup->setLineItemId($lineItemId);
$adGroup->setDisplayName($displayName);
$adGroup->setAdGroupFormat('AD_GROUP_FORMAT_DEMAND_GEN');
$adGroup->setEntityStatus('ENTITY_STATUS_PAUSED');

// Create and set the bidding strategy.
$demandGenBidStrategy =
    new Google_Service_DisplayVideo_DemandGenBiddingStrategy();
$demandGenBidStrategy->setValue(12000000);
$biddingStrategy = new Google_Service_DisplayVideo_BiddingStrategy();
$biddingStrategy->setDemandGenBid($demandGenBidStrategy);
$adGroup->setBidStrategy($biddingStrategy);

// Create and set the inventory control.
$selectedInventories =
    new Google_Service_DisplayVideo_SelectedInventories();
$selectedInventories->setAllowYoutubeStream(true);
$selectedInventories->setAllowYoutubeShorts(true);
$inventoryControl =
    new Google_Service_DisplayVideo_AdGroupInventoryControl();
$inventoryControl->setSelectedInventories($selectedInventories);
$adGroup->setAdGroupInventoryControl($inventoryControl);

// Call the API, creating the ad group under the advertiser and
// line item given.
try {
    $result = $this->service->advertisers_adGroups->create(
        $advertiserId,
        $adGroup
    );
} catch (\Exception $e) {
    $this->renderError($e);
    return;
}

// Display the new ad group.
printf('<p>Demand Gen Ad Group %s was created.</p>', $result['name']);
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