टारगेटिंग असाइन करना

मांग बढ़ाने में मदद करने वाले कैंपेन में विज्ञापन दिखाने की सुविधा को, पैरंट पार्टनर, विज्ञापन देने वाले व्यक्ति या कंपनी, लाइन आइटम, और विज्ञापन ग्रुप को असाइन की गई टारगेटिंग का इस्तेमाल करके कंट्रोल किया जाता है.

अपने संभावित ग्राहकों तक पहुंचने और कैंपेन की परफ़ॉर्मेंस को बेहतर बनाने के लिए, मांग बढ़ाने में मदद करने वाले कैंपेन के लाइन आइटम और विज्ञापन ग्रुप को असाइन की गई टारगेटिंग का इस्तेमाल करें.

तय करें कि टारगेटिंग कहां असाइन करनी है

टारगेटिंग को मांग बढ़ाने में मदद करने वाले कैंपेन के लाइन आइटम और विज्ञापन ग्रुप, दोनों को असाइन किया जा सकता है.

अगर आपको टारगेटिंग को उस लाइन आइटम के तहत दिखाए गए सभी विज्ञापनों पर लागू करना है, तो मांग बढ़ाने में मदद करने वाले कैंपेन के लाइन आइटम को टारगेटिंग असाइन करें. इसके अलावा, अलग-अलग विज्ञापन ग्रुप को टारगेटिंग असाइन करें.

मांग बढ़ाने में मदद करने वाले कैंपेन के संसाधन टाइप के हिसाब से टारगेटिंग की सुविधा

हर संसाधन टाइप के लिए, कुछ खास तरह की टारगेटिंग उपलब्ध होती है.

मांग बढ़ाने में मदद करने वाले कैंपेन के लाइन आइटम के लिए, यहां दी गई टारगेटिंग के टाइप इस्तेमाल किए जा सकते हैं:

  • TARGETING_TYPE_CARRIER_AND_ISP
  • TARGETING_TYPE_DAY_AND_TIME
  • TARGETING_TYPE_DEVICE_MAKE_MODEL
  • TARGETING_TYPE_DEVICE_TYPE
  • TARGETING_TYPE_GEO_REGION
  • TARGETING_TYPE_KEYWORD
  • TARGETING_TYPE_LANGUAGE
  • TARGETING_TYPE_NEGATIVE_KEYWORD_LIST
  • TARGETING_TYPE_OPERATING_SYSTEM
  • TARGETING_TYPE_POI

मांग बढ़ाने में मदद करने वाले विज्ञापन ग्रुप के लिए, यहां टारगेटिंग के टाइप की सूची दी गई है:

  • TARGETING_TYPE_AGE_RANGE
  • TARGETING_TYPE_APP
  • TARGETING_TYPE_APP_CATEGORY
  • TARGETING_TYPE_AUDIENCE_GROUP
  • TARGETING_TYPE_CATEGORY
  • TARGETING_TYPE_GENDER
  • TARGETING_TYPE_GEO_REGION
  • TARGETING_TYPE_HOUSEHOLD_INCOME
  • TARGETING_TYPE_KEYWORD
  • TARGETING_TYPE_LANGUAGE
  • TARGETING_TYPE_PARENTAL_STATUS
  • TARGETING_TYPE_URL
  • TARGETING_TYPE_YOUTUBE_CHANNEL
  • TARGETING_TYPE_YOUTUBE_VIDEO

TARGETING_TYPE_GEO_REGION, TARGETING_TYPE_POI, और TARGETING_TYPE_LANGUAGE की सेटिंग, पैरंट LineItem संसाधन में demandGenSettings.geoLanguageTargetingEnabled फ़ील्ड की सेटिंग पर निर्भर करती है. अगर फ़ील्ड की वैल्यू 'सही है' के तौर पर सेट है, तो जगह और भाषा के हिसाब से टारगेटिंग सिर्फ़ पैरंट लाइन आइटम को असाइन की जा सकती है. अगर फ़ील्ड की वैल्यू 'गलत' है, तो इस टारगेटिंग को सिर्फ़ अलग-अलग विज्ञापन ग्रुप को असाइन किया जा सकता है.

टारगेटिंग के लिए उपलब्ध विकल्प ढूंढना

टारगेटिंग को उसके टाइप के आधार पर पहचाना जाता है. टारगेटिंग के विकल्पों की पहचान करने के लिए, इनमें से कोई एक तरीका इस्तेमाल करें:

मौजूदा टारगेटिंग की जानकारी वापस पाना

मौजूदा टारगेटिंग से यह तय होता है कि किसी लाइन आइटम या विज्ञापन ग्रुप में कौनसी टारगेटिंग जोड़ी जा सकती है.

मांग बढ़ाने में मदद करने वाले कैंपेन के लाइन आइटम और विज्ञापन ग्रुप में, सिर्फ़ इनहेरिट की गई TARGETING_TYPE_KEYWORD टारगेटिंग दिखती है. इसका मतलब है कि विज्ञापन देने वाले व्यक्ति या कंपनी, लाइन आइटम, और विज्ञापन ग्रुप के लिए टारगेटिंग की जानकारी वापस लानी होगी. इससे, विज्ञापन दिखाने की प्रोसेस पर असर डालने वाली सभी टारगेटिंग की पूरी जानकारी मिल पाएगी.

बड़ी सूची के अनुरोधों का इस्तेमाल करके, टारगेटिंग के सभी टाइप के लिए मौजूदा टारगेटिंग वापस पाएं.

मौजूदा पार्टनर और विज्ञापन देने वाले व्यक्ति या कंपनी की टारगेटिंग की जानकारी वापस पाना

विज्ञापन देने वाले किसी व्यक्ति या कंपनी के लिए, मौजूदा टारगेटिंग पाने का तरीका यहां बताया गया है. इसमें इनहेरिट की गई पार्टनर टारगेटिंग भी शामिल है:

Java

// Provide the ID of the advertiser.
long advertiserId = advertiser-id;

// Configure the list request.
Advertisers.ListAssignedTargetingOptions request =
    service.advertisers().listAssignedTargetingOptions(advertiserId);

// Create the response and nextPageToken variables.
BulkListAdvertiserAssignedTargetingOptionsResponse response;
String nextPageToken = null;

do {
  // Create and execute the list request.
  response = request.setPageToken(nextPageToken).execute();

  // Check if response is empty.
  if (response.isEmpty()) {
    System.out.printf(
        "No targeting is currently assigned to advertiser ID '%s'",
        advertiserId);
    break;
  }

  // Iterate over retrieved assigned targeting options.
  for (AssignedTargetingOption assignedTargetingOption :
      response.getAssignedTargetingOptions()) {
    System.out.printf(
        "Assigned Targeting Option %s found.%n", assignedTargetingOption.getName());
  }

  // Update the next page token.
  nextPageToken = response.getNextPageToken();
} while (!Strings.isNullOrEmpty(nextPageToken));

Python

# Provide the ID of the advertiser.
advertiser_id = advertiser-id

# Create the page token variable.
next_page_token = ""

while True:
  # Execute the list request.
  response = (
      service.advertisers()
      .listAssignedTargetingOptions(
          advertiserId=advertiser_id,
          pageToken=next_page_token,
      )
      .execute()
  )

  # If response is not empty, display the retrieved assigned targeting
  # options.
  if response:
    for assigned_targeting_option in response.get(
        "assignedTargetingOptions", []
    ):
      ato_name = assigned_targeting_option.get(
          "name", None
      )
      if ato_name:
        print(f"Assigned Targeting Option {ato_name}.")
  else:
    print(f"No targeting is currently assigned to {advertiser_id}.")
    sys.exit(1)
  # Update the next page token.
  # Break out of loop if there is no next page.
  if "nextPageToken" in response:
    next_page_token = response["nextPageToken"]
  else:
    break

PHP

// Provide the ID of the advertiser.
$advertiserId = advertiser-id;

$retrievedTargeting = array();

$response = null;
$nextPageToken = null;

do {
    $optParams = array(
        'pageToken' => $nextPageToken
    );

    // Call the API, getting all the assigned targeting options for the
    // identified advertiser.
    try {
        $response = $this
            ->service
            ->advertisers
            ->listAssignedTargetingOptions(
                $advertiserId,
                $optParams
            );
    } catch (\Exception $e) {
        $this->renderError($e);
        return;
    }

    if (!empty($response->getAssignedTargetingOptions())) {
        $retrievedTargeting = array_merge(
            $retrievedTargeting,
            $response->getAssignedTargetingOptions()
        );
    }

    // Update the next page token.
    $nextPageToken = $response->getNextPageToken();
} while (
    !empty($response->getAssignedTargetingOptions())
    && !empty($nextPageToken)
);

// Print information returned by the bulk list request.
if (!empty($retrievedTargeting)) {
    printf(
        "<p>The following targeting was retrieved for advertiser ID %s:</p><ul>",
        $advertiserId);
    foreach ($retrievedTargeting as $assignedTargetingOption) {
        printf(
            "<li>Assigned Targeting Option %s found.</li>",
            $assignedTargetingOption->getName());
    }
    print("</ul>");
} else {
    printf(
        "<p>No targeting is currently assigned to advertiser ID %s.</p>",
        $advertiserId);
}

मौजूदा लाइन आइटम टारगेटिंग वापस पाना

यहां किसी लाइन आइटम को सीधे तौर पर असाइन की गई मौजूदा टारगेटिंग पाने का तरीका बताया गया है:

Java

// Provide the ID of the advertiser.
long advertiserId = advertiser-id;

// Provide the ID of the line item.
long lineItemId = line-item-id;

// Configure the list request.
LineItems.BulkListAssignedTargetingOptions request =
    service
        .advertisers()
        .lineItems()
        .bulkListAssignedTargetingOptions(advertiserId)
        .setLineItemIds(Arrays.asList(lineItemId));

// Create the response and nextPageToken variables.
BulkListAssignedTargetingOptionsResponse response;
String nextPageToken = null;

do {
  // Create and execute the list request.
  response = request.setPageToken(nextPageToken).execute();

  // Check if response is empty.
  if (response.isEmpty()) {
    System.out.printf(
        "No targeting is currently assigned to '%s'",
        lineItemId);
    break;
  }

  // Iterate over retrieved assigned targeting options.
  for (LineItemAssignedTargetingOption liAssignedOption :
      response.getLineItemAssignedTargetingOptions()) {
    System.out.printf(
        "Assigned Targeting Option %s found.%n",
        liAssignedOption.getAssignedTargetingOption().getName());
  }

  // Update the next page token.
  nextPageToken = response.getNextPageToken();
} while (!Strings.isNullOrEmpty(nextPageToken));

Python

# Provide the ID of the parent advertiser.
advertiser_id = advertiser-id

# Provide the ID of the line item.
line_item_id = line-item-id

# Create the page token variable.
next_page_token = ""

while True:
  # Execute the list request.
  response = (
      service.advertisers()
      .lineItems()
      .bulkListAssignedTargetingOptions(
          advertiserId=advertiser_id,
          lineItemIds=[line_item_id],
          pageToken=next_page_token,
      )
      .execute()
  )

  # If response is not empty, display the retrieved assigned targeting
  # options line items.
  if response:
    for assigned_option in response.get(
        "lineItemAssignedTargetingOptions", []
    ):
      ato_name = assigned_option.get("assignedTargetingOption", {}).get(
          "name", None
      )
      if ato_name:
        print(f"Assigned Targeting Option {ato_name} found.")
  else:
    print(f"No targeting is currently assigned to {line_item_id}.")
    sys.exit(1)
  # Update the next page token.
  # Break out of loop if there is no next page.
  if "nextPageToken" in response:
    next_page_token = response["nextPageToken"]
  else:
    break

PHP

// Provide the ID of the advertiser.
$advertiserId = advertiser-id;

// Provide the ID of the line item.
$lineItemId = line-item-id;

$retrievedLineItemTargeting = array();

$response = null;
$nextPageToken = null;

do {
    $optParams = array(
        'lineItemIds' => array($lineItemId),
        'filter' => $filter,
        'pageToken' => $nextPageToken
    );

    // Call the API, getting all the assigned targeting options for the
    // identified line item.
    try {
        $response = $this
            ->service
            ->advertisers_lineItems
            ->bulkListAssignedTargetingOptions(
                $advertiserId,
                $optParams
            );
    } catch (\Exception $e) {
        $this->renderError($e);
        return;
    }

    if (!empty($response->getLineItemAssignedTargetingOptions())) {
        $retrievedLineItemTargeting = array_merge(
            $retrievedLineItemTargeting,
            $response->getLineItemAssignedTargetingOptions()
        );
    }

    // Update the next page token.
    $nextPageToken = $response->getNextPageToken();
} while (
    !empty($response->getLineItemAssignedTargetingOptions())
    && !empty($nextPageToken)
);

// Print information returned by the bulk list request.
if (!empty($retrievedLineItemTargeting)) {
    printf(
        "<p>The following targeting was retrieved for line item ID %s:</p><ul>",
        $lineItemId);
    foreach ($retrievedLineItemTargeting as $assignedTargetingOption) {
        printf(
            "<li>Assigned Targeting Option %s found.</li>",
            $assignedTargetingOption->getAssignedTargetingOption()->getName());
    }
    print("</ul>");
} else {
    printf(
        "<p>No targeting is currently assigned to line item ID %s.</p>",
        $lineItemId);
}

मौजूदा विज्ञापन ग्रुप की टारगेटिंग फिर से पाना

यहां किसी विज्ञापन ग्रुप को सीधे तौर पर मौजूदा टारगेटिंग असाइन करने का तरीका बताया गया है:

Java

// Provide the ID of the parent advertiser.
long advertiserId = advertiser-id;

// Provide the ID of the ad group.
long adGroupId = ad-group-id;

// Configure the list request.
AdGroups.BulkListAssignedTargetingOptions request =
    service
        .advertisers()
        .adGroups()
        .bulkListAssignedTargetingOptions(advertiserId)
        .setAdGroupIds(Arrays.asList(adGroupId));

// Create the response and nextPageToken variables.
BulkListAdGroupAssignedTargetingOptionsResponse response;
String nextPageToken = null;

do {
  // Create and execute the list request.
  response = request.setPageToken(nextPageToken).execute();

  // Check if response is empty.
  if (response.isEmpty()) {
    System.out.printf(
        "No targeting is currently assigned to '%s'",
        adGroupId);
    break;
  }

  // Iterate over retrieved assigned targeting options.
  for (AdGroupAssignedTargetingOption adGroupAssignedOption :
      response.getAdGroupAssignedTargetingOptions()) {
    System.out.printf(
        "Assigned Targeting Option %s found.%n",
        adGroupAssignedOption.getAssignedTargetingOption().getName());
  }

  // Update the next page token.
  nextPageToken = response.getNextPageToken();
} while (!Strings.isNullOrEmpty(nextPageToken));

Python

# Provide the ID of the parent advertiser.
advertiser_id = advertiser-id

# Provide the ID of the ad group.
ad_group_id = ad-group-id

# Create the page token variable.
next_page_token = ""

while True:
  # Execute the list request.
  response = (
      service.advertisers()
      .adGroups()
      .bulkListAssignedTargetingOptions(
          advertiserId=advertiser_id,
          adGroupIds=[ad_group_id],
          pageToken=next_page_token,
      )
      .execute()
  )

  # If response is not empty, display the retrieved assigned targeting
  # options line items.
  if response:
    for assigned_option in response.get(
        "adGroupAssignedTargetingOptions", []
    ):
      ato_name = assigned_option.get("assignedTargetingOption", {}).get(
          "name", None
      )
      if ato_name:
        print(f"Assigned Targeting Option {ato_name} found.")
  else:
    print(f"No targeting is currently assigned to {ad_group_id}.")
    sys.exit(1)
  # Update the next page token.
  # Break out of loop if there is no next page.
  if "nextPageToken" in response:
    next_page_token = response["nextPageToken"]
  else:
    break

PHP

// Provide the ID of the parent advertiser.
$advertiserId = advertiser-id;

// Provide the ID of the ad group.
$adGroupId = line-item-id;

$retrievedAdGroupTargeting = array();

$response = null;
$nextPageToken = null;

do {
    $optParams = array(
        'adGroupIds' => array($adGroupId),
        'pageToken' => $nextPageToken
    );

    // Call the API, getting all the assigned targeting options for the
    // identified ad group.
    try {
        $response = $this
            ->service
            ->advertisers_adGroups
            ->bulkListAssignedTargetingOptions(
                $advertiserId,
                $optParams
            );
    } catch (\Exception $e) {
        $this->renderError($e);
        return;
    }

    if (!empty($response->getAdGroupAssignedTargetingOptions())) {
        $retrievedAdGroupTargeting = array_merge(
            $retrievedAdGroupTargeting,
            $response->getAdGroupAssignedTargetingOptions()
        );
    }

    // Update the next page token.
    $nextPageToken = $response->getNextPageToken();
} while (
    !empty($response->getAdGroupAssignedTargetingOptions())
    && !empty($nextPageToken)
);

// Print information returned by the bulk list request.
if (!empty($retrievedAdGroupTargeting)) {
    printf(
        "<p>The following targeting was retrieved for ad group ID %s:</p><ul>",
        $adGroupId);
    foreach ($retrievedAdGroupTargeting as $assignedTargetingOption) {
        printf(
            "<li>Assigned Targeting Option %s found.</li>",
            $assignedTargetingOption->getAssignedTargetingOption()->getName());
    }
    print("");
} else {
    printf(
        "<p>No targeting is currently assigned to ad group ID %s.</p>",
        $adGroupId);
}

संसाधनों को टारगेटिंग असाइन करना

लाइन आइटम और विज्ञापन ग्रुप की टारगेटिंग को अपडेट करने के लिए, आपको अलग-अलग अनुरोध करने होंगे.

लाइन आइटम टारगेटिंग असाइन करना

यहां बताया गया है कि किसी लाइन आइटम में, टारगेटिंग का यह लॉजिक कैसे जोड़ा जाता है:

  • सिर्फ़ कंप्यूटर पर विज्ञापन दिखाए जाते हैं.

  • "आइस क्रीम" कीवर्ड से मिलते-जुलते कॉन्टेंट के साथ दिखाई जाने वाली इन्वेंट्री पर बिड न करें.

Java

// Provide the ID of the parent advertiser.
long advertiserId = advertiser-id;

// Provide the ID of the line item.
long lineItemId = line-item-id;

// Build list of targeting delete requests.
List<DeleteAssignedTargetingOptionsRequest> deleteRequests =
    new ArrayList<>();

// Build delete targeting request for device types to remove from targeting
// in order to only target computer devices.
List<String> deviceTypesToDelete =
    Arrays.asList(
        "DEVICE_TYPE_CONNECTED_TV",
        "DEVICE_TYPE_SMART_PHONE",
        "DEVICE_TYPE_TABLET");
DeleteAssignedTargetingOptionsRequest deleteDeviceTypeRequest =
    new DeleteAssignedTargetingOptionsRequest()
        .setTargetingType("TARGETING_TYPE_DEVICE_TYPE")
        .setAssignedTargetingOptionIds(deviceTypesToDelete);
deleteRequests.add(deleteDeviceTypeRequest);

// Build list of targeting create requests.
List<CreateAssignedTargetingOptionsRequest> createRequests =
    new ArrayList<>();

// Build the "ice cream" negative keyword assigned targeting option.
AssignedTargetingOption keywordAssignedTargetingOption =
    new AssignedTargetingOption()
        .setKeywordDetails(
            new KeywordAssignedTargetingOptionDetails()
                .setKeyword("ice cream")
                .setNegative(true));
createRequests.add(
    new CreateAssignedTargetingOptionsRequest()
        .setTargetingType("TARGETING_TYPE_KEYWORD")
        .setAssignedTargetingOptions(
            Arrays.asList(keywordAssignedTargetingOption)));

// Build the bulk edit targeting request.
BulkEditAssignedTargetingOptionsRequest bulkEditTargetingRequest =
    new BulkEditAssignedTargetingOptionsRequest()
        .setLineItemIds(Arrays.asList(lineItemId))
        .setCreateRequests(createRequests)
        .setDeleteRequests(deleteRequests);

// Execute the bulk edit targeting request.
BulkEditAssignedTargetingOptionsResponse response =
    service
        .advertisers()
        .adGroups()
        .bulkEditAssignedTargetingOptions(
            advertiserId,
            bulkEditTargetingRequest
        )
        .execute();

// Display API response information.
if (response.getUpdatedLineItemIds() != null && !response.getUpdatedLineItemIds().isEmpty()) {
  System.out.printf(
      "Targeting configurations for %s were successfully updated.%n",
      response.getUpdatedLineItemIds().get(0));
}
if (response.getFailedLineItemIds() != null && !response.getFailedLineItemIds().isEmpty()) {
  System.out.printf(
      "Targeting configurations for %s failed to update.%n",
      response.getFailedLineItemIds().get(0));
}
if (response.getErrors() != null && !response.getErrors().isEmpty()) {
  System.out.println("The failed updates were caused by the following errors:");
  for (Status error : response.getErrors()) {
    System.out.printf("Code %s: %s%n", error.getCode(), error.getMessage());
  }
} else {
  System.out.println("No successful or failed updates were reported.");
}

Python

# Provide the ID of the parent advertiser.
advertiser_id = advertiser-id

# Provide the ID of the line item.
line_item_id = line-item-id

# Build the "ice cream" negative keyword assigned targeting option.
keyword_assigned_targeting_option = {
    "keywordDetails": {"keyword": "ice cream", "negative": True}
}

# Build the delete request for device type targeting to remove all device
# types to only target computers.
device_type_delete_request = {
    "targetingType": "TARGETING_TYPE_DEVICE_TYPE",
    "assignedTargetingOptionIds": [
        "DEVICE_TYPE_SMART_PHONE",
        "DEVICE_TYPE_CONNECTED_TV",
        "DEVICE_TYPE_TABLET"
    ],
}

# Create a bulk edit request.
bulk_edit_targeting_request = {
    "lineItemIds": [line_item_id],
    "createRequests": [
        {
            "targetingType": "TARGETING_TYPE_KEYWORD",
            "assignedTargetingOptions": [
                keyword_assigned_targeting_option
            ],
        }
    ],
    "deleteRequests": [
        device_type_delete_request
    ]
}

# Build and execute request.
response = (
    service.advertisers()
    .lineItems()
    .bulkEditAssignedTargetingOptions(
        advertiserId=advertiser_id, body=bulk_edit_targeting_request
    )
    .execute()
)

# Print the request results.
if (
    "updatedLineItemIds" in response
    and len(response["updatedLineItemIds"]) != 0
):
  print(
      f'Targeting configurations for {response["updatedLineItemIds"][0]} '
      "were successfully updated."
  )
elif (
    "failedLineItemIds" in response
    and len(response["failedLineItemIds"]) != 0
):
  print(
      f'Targeting configurations for {response["failedLineItemIds"][0]} '
      "failed to update."
  )
  if "errors" in response and len(response["errors"]) != 0:
    print("The failed updates were caused by the following errors:")
    for error in response["errors"]:
      print(f'Code {error["code"]}: {error["message"]}')
else:
  print("No successful or failed updates were reported.")

PHP

// Provide the ID of the parent advertiser.
$advertiserId = advertiser-id;

// Provide the ID of the line item.
$lineItemId = line-item-id;

$deleteRequests = array();

// Build request to delete all other existing device type targeting
// options to only target computer devices.
$deleteDeviceTypeAssignedTargetingOption =
    new Google_Service_DisplayVideo_DeleteAssignedTargetingOptionsRequest();
$deleteDeviceTypeAssignedTargetingOption->setTargetingType(
    'TARGETING_TYPE_DEVICE_TYPE'
);
$deleteDeviceTypeAssignedTargetingOption->setAssignedTargetingOptionIds(
    array(
        'DEVICE_TYPE_CONNECTED_TV',
        'DEVICE_TYPE_SMART_PHONE',
        'DEVICE_TYPE_TABLET'
    )
);
$deleteRequests[] = $deleteDeviceTypeAssignedTargetingOption;

$createRequests = array();

// Build the "ice cream" negative keyword assigned targeting option.
$keywordDetails =
    new Google_Service_DisplayVideo_KeywordAssignedTargetingOptionDetails();
$keywordDetails->setKeyword('ice cream');
$keywordDetails->setNegative(true);
$keywordAssignedTargetingOption =
    new Google_Service_DisplayVideo_AssignedTargetingOption();
$keywordAssignedTargetingOption->setKeywordDetails($keywordDetails);
$createKeywordAssignedTargetingOption =
    new Google_Service_DisplayVideo_CreateAssignedTargetingOptionsRequest();
$createKeywordAssignedTargetingOption->setTargetingType(
    'TARGETING_TYPE_KEYWORD'
);
$createKeywordAssignedTargetingOption->setAssignedTargetingOptions(
    array($keywordAssignedTargetingOption)
);
$createRequests[] = $createKeywordAssignedTargetingOption;

$body =
    new Google_Service_DisplayVideo_BulkEditAssignedTargetingOptionsRequest();

$body->setLineItemIds(array($lineItemId));
$body->setCreateRequests($createRequests);
$body->setDeleteRequests($deleteRequests);

// Call the API, editing the assigned targeting options for the
// identified line item.
try {
    $response = $this
        ->service
        ->advertisers_lineItems
        ->bulkEditAssignedTargetingOptions(
            $advertiserId,
            $body
        );
} catch (\Exception $e) {
    $this->renderError($e);
    return;
}

// Print information returned by the bulk edit request.
// List updated line item IDs.
if (empty($response->getUpdatedLineItemIds())) {
    print '<p>No line items were successfully updated.</p>';
} else {
    print '<p>The targeting of the following line item IDs were '
        . 'updated:</p><ul>';
    foreach ($response->getUpdatedLineItemIds() as $id) {
        printf('<li>%s</li>',$id);
    }
    print '</ul>';
}

// List line item IDs that failed to update.
if (empty($response->getFailedLineItemIds())) {
    print '<p>No line items failed to update.</p>';
} else {
    print '
The targeting of the following line item IDs failed to '
        . 'update:</p><ul>';
    foreach ($response->getFailedLineItemIds() as $id) {
        printf('<li>%s</li>',$id);
    }
    print '</ul>';
}

// List the errors thrown when the targeting was updated.
if (empty($response->getErrors())) {
    print '<p>No errors were thrown.</p>';
} else {
    print '<p>The following errors were thrown when attempting to '
        . 'update the targeting:</p><ul>';
    foreach ($response->getErrors() as $error) {
        printf(
            '<li>%s: %s</li>',
            $error->getCode(),
            $error->getMessage()
        );
    }
    print '</ul>';
}

विज्ञापन ग्रुप के लिए टारगेटिंग असाइन करना

किसी विज्ञापन ग्रुप में, टारगेटिंग का यह लॉजिक जोड़ने का तरीका यहां बताया गया है:

  • सिर्फ़ माता-पिता को दिखाया जाता है.

  • दिए गए YouTube चैनल पर विज्ञापन न दिखाएं.

Java

// Provide the ID of the parent advertiser.
long advertiserId = advertiser-id;

// Provide the ID of the ad group.
long adGroupId = ad-group-id;

// Provide the YouTube channel ID to negatively target.
String youtubeChannelId = youtube-channel-id;

// Build list of targeting create requests.
List<CreateAssignedTargetingOptionsRequest> createRequests =
    new ArrayList<>();

// Build YouTube channel assigned targeting option.
AssignedTargetingOption youtubeChannelAssignedTargetingOption =
    new AssignedTargetingOption()
        .setYoutubeChannelDetails(
            new YoutubeChannelAssignedTargetingOptionDetails()
                .setChannelId(youtubeChannelId)
                .setNegative(true));
createRequests.add(
    new CreateAssignedTargetingOptionsRequest()
        .setTargetingType("TARGETING_TYPE_YOUTUBE_CHANNEL")
        .setAssignedTargetingOptions(
            Arrays.asList(youtubeChannelAssignedTargetingOption)));

// Build parental status assigned targeting option.
AssignedTargetingOption parentalStatusAssignedTargetingOption =
    new AssignedTargetingOption()
        .setParentalStatusDetails(
            new ParentalStatusAssignedTargetingOptionDetails()
                .setParentalStatus("PARENTAL_STATUS_PARENT"));
createRequests.add(
    new CreateAssignedTargetingOptionsRequest()
        .setTargetingType("TARGETING_TYPE_PARENTAL_STATUS")
        .setAssignedTargetingOptions(
            Arrays.asList(parentalStatusAssignedTargetingOption)));

// Create a bulk edit request.
BulkEditAdGroupAssignedTargetingOptionsRequest bulkEditTargetingRequest =
    new BulkEditAdGroupAssignedTargetingOptionsRequest()
        .setAdGroupIds(Arrays.asList(adGroupId))
        .setCreateRequests(createRequests);

// Configure the list request.
BulkEditAdGroupAssignedTargetingOptionsResponse response =
    service
        .advertisers()
        .adGroups()
        .bulkEditAssignedTargetingOptions(
            advertiserId,
            bulkEditTargetingRequest
        )
        .execute();

// Display API response information.
if (response.getUpdatedAdGroupIds() != null && !response.getUpdatedAdGroupIds().isEmpty()) {
  System.out.printf(
      "Targeting configurations for %s were successfully updated.%n",
      response.getUpdatedAdGroupIds().get(0));
}
if (response.getFailedAdGroupIds() != null && !response.getFailedAdGroupIds().isEmpty()) {
  System.out.printf(
      "Targeting configurations for %s failed to update.%n",
      response.getFailedAdGroupIds().get(0));
}
if (response.getErrors() != null && !response.getErrors().isEmpty()) {
  System.out.println("The failed updates were caused by the following errors:");
  for (Status error : response.getErrors()) {
    System.out.printf("Code %s: %s%n", error.getCode(), error.getMessage());
  }
} else {
  System.out.println("No successful or failed updates were reported.");
}

Python

# Provide the ID of the parent advertiser.
advertiser_id = advertiser-id

# Provide the ID of the ad group.
ad_group_id = ad-group-id

# Provide the YouTube channel ID to negatively target.
yt_channel_id = youtube-channel-id

# Build the assigned targeting option to negatively target the given YouTube
# channel.
youtube_channel_assigned_targeting_options = [
    {
        "youtubeChannelDetails": {
            "channelId": yt_channel_id,
            "negative": True
        }
    },
]

# Build the assigned targeting options to target only parents.
parental_status_assigned_targeting_options = [
    {
        "parentalStatusDetails": {
            "parentalStatus": "PARENTAL_STATUS_PARENT"
        }
    },
]

# Create a bulk edit request.
bulk_edit_targeting_request = {
    "adGroupIds": [ad_group_id],
    "createRequests": [
        {
            "targetingType": "TARGETING_TYPE_YOUTUBE_CHANNEL",
            "assignedTargetingOptions": (
                youtube_channel_assigned_targeting_options
            )
        },
        {
            "targetingType": "TARGETING_TYPE_PARENTAL_STATUS",
            "assignedTargetingOptions": (
                parental_status_assigned_targeting_options
            ),
        }
    ]
}

# Build and execute request.
response = (
    service.advertisers()
    .adGroups()
    .bulkEditAssignedTargetingOptions(
        advertiserId=advertiser_id, body=bulk_edit_targeting_request
    )
    .execute()
)

# Print the request results.
if (
    "updatedAdGroupIds" in response
    and len(response["updatedAdGroupIds"]) != 0
):
  print(
      f'Targeting configurations for {response["updatedAdGroupIds"][0]} '
      "were successfully updated."
  )
elif (
    "failedAdGroupIds" in response
    and len(response["failedAdGroupIds"]) != 0
):
  print(
      f'Targeting configurations for {response["failedAdGroupIds"][0]} '
      "failed to update."
  )
  if "errors" in response and len(response["errors"]) != 0:
    print("The failed updates were caused by the following errors:")
    for error in response["errors"]:
      print(f'Code {error["code"]}: {error["message"]}')
else:
  print("No successful or failed updates were reported.")

PHP

// Provide the ID of the parent advertiser.
$advertiserId = advertiser-id;

// Provide the ID of the ad group.
$adGroupId = ad-group-id;

// Provide the YouTube channel ID to negatively target.
$youtubeChannelId = youtube-channel-id;

$createRequests = array();

// Build YouTube channel assigned targeting option and add to create
// requests.
$youtubeChannelDetails =
    new Google_Service_DisplayVideo_YoutubeChannelAssignedTargetingOptionDetails();
$youtubeChannelDetails->setChannelId($youtubeChannelId);
$youtubeChannelDetails->setNegative(true);
$youtubeChannelAssignedTargetingOption =
    new Google_Service_DisplayVideo_AssignedTargetingOption();
$youtubeChannelAssignedTargetingOption->setYoutubeChannelDetails(
    $youtubeChannelDetails
);
$createYoutubeChannelAssignedTargetingOption =
    new Google_Service_DisplayVideo_CreateAssignedTargetingOptionsRequest();
$createYoutubeChannelAssignedTargetingOption->setTargetingType(
    'TARGETING_TYPE_YOUTUBE_CHANNEL'
);
$createYoutubeChannelAssignedTargetingOption
    ->setAssignedTargetingOptions(
        array($youtubeChannelAssignedTargetingOption)
    );
$createRequests[] = $createYoutubeChannelAssignedTargetingOption;

// Build parental status assigned targeting option and add to create
// requests.
$parentalStatusDetails =
    new Google_Service_DisplayVideo_ParentalStatusAssignedTargetingOptionDetails();
$parentalStatusDetails->setParentalStatus('PARENTAL_STATUS_PARENT');
$parentalStatusAssignedTargetingOption =
    new Google_Service_DisplayVideo_AssignedTargetingOption();
$parentalStatusAssignedTargetingOption->setParentalStatusDetails(
    $parentalStatusDetails
);
$createParentalStatusAssignedTargetingOption =
    new Google_Service_DisplayVideo_CreateAssignedTargetingOptionsRequest();
$createParentalStatusAssignedTargetingOption->setTargetingType(
    'TARGETING_TYPE_PARENTAL_STATUS'
);
$createParentalStatusAssignedTargetingOption
    ->setAssignedTargetingOptions(
        array($parentalStatusAssignedTargetingOption)
    );
$createRequests[] = $createParentalStatusAssignedTargetingOption;

$body =
    new Google_Service_DisplayVideo_BulkEditAdGroupAssignedTargetingOptionsRequest();

$body->setAdGroupIds(array($adGroupId));
$body->setCreateRequests($createRequests);

// Call the API, editing the assigned targeting options for the
// identified ad group.
try {
    $response = $this
        ->service
        ->advertisers_adGroups
        ->bulkEditAssignedTargetingOptions(
            $advertiserId,
            $body
        );
} catch (\Exception $e) {
    $this->renderError($e);
    return;
}

// Print information returned by the bulk edit request.
// List updated ad group IDs.
if (empty($response->getUpdatedAdGroupIds())) {
    print '<p>No ad groups were successfully updated.</p>';
} else {
    print '<p>The targeting of the following ad group IDs were '
        . 'updated:</p><ul>';
    foreach ($response->getUpdatedAdGroupIds() as $id) {
        printf('<li>%s</li>',$id);
    }
    print '</ul>';
}

// List ad group IDs that failed to update.
if (empty($response->getFailedAdGroupIds())) {
    print '<p>No ad groups failed to update.</p>';
} else {
    print '<p>The targeting of the following ad group IDs failed to '
        . 'update:</p><ul>';
    foreach ($response->getFailedAdGroupIds() as $id) {
        printf('<li>%s</li>',$id);
    }
    print '</ul>';
}

// List the errors thrown when the targeting was updated.
if (empty($response->getErrors())) {
    print '<p>No errors were thrown.</p>';
} else {
    print '<p>The following errors were thrown when attempting to '
        . 'update the targeting:</p><ul>';
    foreach ($response->getErrors() as $error) {
        printf(
            '<li>%s: %s</li>',
            $error->getCode(),
            $error->getMessage()
        );
    }
    print '</ul>';
}
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