Werbebuchung erstellen

Mit einer Werbebuchung werden Gebote für Impressionen abgegeben und Anzeigen-Inventar mit gekauften Creatives ausgeliefert. LineItem-Ressourcen führen dies auf Grundlage des festgelegten Budgets, der Gebotsstrategie und des Targetings aus.

YouTube- und Demand Gen-Werbebuchungen haben untergeordnete Ressourcen namens Anzeigengruppen. Anzeigengruppen bieten eine weitere Targeting-Ebene unter einem einzelnen Werbebuchungsbudget.

Konfigurationen auswählen

Bevor Sie ein Line-Item erstellen, sollten Sie die folgenden Einstellungen prüfen und festlegen:

Die Ressource LineItem hat auch viele optionale Felder. Einige werden nur von bestimmten Arten von Werbebuchungspositionen verwendet. Weitere Informationen finden Sie in der Referenzdokumentation.

Creatives auswählen

Sie müssen der Werbebuchung mindestens ein gültiges, genehmigtes Creative zuweisen, bevor sie ausgeliefert wird. Der Werbebuchungstyp schränkt die Art der Creatives ein, die Sie zuweisen können.

Verwenden Sie die Creative-Funktion list, um vorhandene Creatives abzurufen. Wenn Sie ein neues Creative für die Werbebuchung erstellen müssen, folgen Sie der Anleitung unter Creative zuweisen. Weisen Sie das Creative der Werbebuchung anhand seiner ID zu.

Werbebuchung erstellen

So erstellen Sie eine Displaywerbebuchung mit den folgenden Einstellungen:

  • Eine geerbte Kampagne und ein geerbtes Budget.
  • Ein Partner-Umsatzmodell von 0,1% der Mediagesamtkosten.

  • Eine Gebotsstrategie, mit der die Ausgaben auf Grundlage sichtbarer Impressionen maximiert werden.

Java

// Provide the ID of the parent advertiser.
long advertiserId = advertiser-id

// Provide the ID of the parent insertion order.
long insertionOrderId = insertion-order-id

// Provide the display name of the line item.
String displayName = display-name

// Provide the list of IDs of the creative resources that the line item will
// serve.
List<Long> creativeIds = creative-ids;

// Provide whether the line item will serve EU political ads.
String containsEuPoliticalAds = contains-eu-political-ads

// Create the line item structure.
LineItem lineItem =
    new LineItem()
        .setInsertionOrderId(insertionOrderId)
        .setDisplayName(displayName)
        .setLineItemType("LINE_ITEM_TYPE_DISPLAY_DEFAULT")
        .setEntityStatus("ENTITY_STATUS_DRAFT")
        .setCreativeIds(creativeIds)
        .setContainsEuPoliticalAds(containsEuPoliticalAds);

// Create and set the line item flight.
LineItemFlight lineItemFlight =
    new LineItemFlight().setFlightDateType("LINE_ITEM_FLIGHT_DATE_TYPE_INHERITED");
lineItem.setFlight(lineItemFlight);

// Create and set the line item budget.
LineItemBudget lineItemBudget =
    new LineItemBudget().setBudgetAllocationType("LINE_ITEM_BUDGET_ALLOCATION_TYPE_UNLIMITED");
lineItem.setBudget(lineItemBudget);

// Create and set the pacing setting.
Pacing pacing =
    new Pacing()
        .setPacingPeriod("PACING_PERIOD_FLIGHT")
        .setPacingType("PACING_TYPE_ASAP")
        .setDailyMaxMicros(10_000L);
lineItem.setPacing(pacing);

// Create and set the frequency cap.
FrequencyCap frequencyCap =
    new FrequencyCap().setTimeUnit("TIME_UNIT_DAYS").setTimeUnitCount(1).setMaxImpressions(10);
lineItem.setFrequencyCap(frequencyCap);

// Create and set the partner revenue model.
PartnerRevenueModel partnerRevenueModel =
    new PartnerRevenueModel()
        .setMarkupType("PARTNER_REVENUE_MODEL_MARKUP_TYPE_TOTAL_MEDIA_COST_MARKUP")
        .setMarkupAmount(100L);
lineItem.setPartnerRevenueModel(partnerRevenueModel);

// Create and set the bidding strategy.
BiddingStrategy biddingStrategy =
    new BiddingStrategy()
        .setMaximizeSpendAutoBid(
            new MaximizeSpendBidStrategy()
                .setPerformanceGoalType("BIDDING_STRATEGY_PERFORMANCE_GOAL_TYPE_AV_VIEWED"));
lineItem.setBidStrategy(biddingStrategy);

// Configure the create request.
LineItems.Create request = service.advertisers().lineItems().create(advertiserId, lineItem);

// Create the line item.
LineItem response = request.execute();

// Display the new line item ID.
System.out.printf("Line Item %s was created.", response.getName());

Python

# Provide the ID of the parent advertiser.
advertiser_id = advertiser-id

# Provide the ID of the parent insertion order.
insertion_order_id = insertion-order-id

# Provide the display name of the line item.
display_name = display-name

# Provide the list of IDs of the creative resources that the line item will
# serve.
creative_ids = creative-ids

# Provide whether the line item will serve EU political ads.
contains_eu_political_ads = contains-eu-political-ads

# Create a line item object with example values.
line_item_obj = {
    "insertionOrderId": insertion_order_id,
    "displayName": display_name,
    "lineItemType": "LINE_ITEM_TYPE_DISPLAY_DEFAULT",
    "entityStatus": "ENTITY_STATUS_DRAFT",
    "flight": {"flightDateType": "LINE_ITEM_FLIGHT_DATE_TYPE_INHERITED"},
    "budget": {
        "budgetAllocationType": "LINE_ITEM_BUDGET_ALLOCATION_TYPE_UNLIMITED"
    },
    "pacing": {
        "pacingPeriod": "PACING_PERIOD_FLIGHT",
        "pacingType": "PACING_TYPE_ASAP",
        "dailyMaxMicros": 10000,
    },
    "frequencyCap": {
        "timeUnit": "TIME_UNIT_DAYS",
        "timeUnitCount": 1,
        "maxImpressions": 10,
    },
    "partnerRevenueModel": {
        "markupType": (
            "PARTNER_REVENUE_MODEL_MARKUP_TYPE_TOTAL_MEDIA_COST_MARKUP"
        ),
        "markupAmount": 100,
    },
    "creativeIds": creative_ids,
    "bidStrategy": {
        "maximizeSpendAutoBid": {
            "performanceGoalType": (
                "BIDDING_STRATEGY_PERFORMANCE_GOAL_TYPE_AV_VIEWED"
            )
        }
    },
    "contains_eu_political_ads": contains_eu_political_ads,
}

# Build and execute request.
response = (
    service.advertisers()
    .lineItems()
    .create(advertiserId=advertiser_id, body=line_item_obj)
    .execute()
)

# Display the new line item.
print(f"Line Item {response['name']} was created.")

PHP

// Provide the ID of the parent advertiser.
$advertiserId = advertiser-id;

// Provide the ID of the parent insertion order.
$insertionOrderId = insertion-order-id;

// Provide the display name of the line item.
$displayName = display-name;

// Provide the list of IDs of the creative resources that the line item
// will serve.
$creativeIds =  creative-ids;

// Provide whether the line item will serve EU political ads.
$containsEuPoliticalAds = contains-eu-political-ads;

// Create the line item structure.
$lineItem = new Google_Service_DisplayVideo_LineItem();
$lineItem->setInsertionOrderId($insertionOrderId);
$lineItem->setDisplayName($displayName);
$lineItem->setLineItemType('LINE_ITEM_TYPE_DISPLAY_DEFAULT');
$lineItem->setEntityStatus('ENTITY_STATUS_DRAFT');
$lineItem->setCreativeIds($creativeIds);
$lineItem->setContainsEuPoliticalAds($containsEuPoliticalAds);

// Create and set the line item flight.
$flight = new Google_Service_DisplayVideo_LineItemFlight();
$flight->setFlightDateType('LINE_ITEM_FLIGHT_DATE_TYPE_INHERITED');
$lineItem->setFlight($flight);

// Create and set the line item budget.
$budget = new Google_Service_DisplayVideo_LineItemBudget();
$budget->setBudgetAllocationType(
    'LINE_ITEM_BUDGET_ALLOCATION_TYPE_UNLIMITED'
);
$lineItem->setBudget($budget);

// Create and set the pacing setting.
$pacing = new Google_Service_DisplayVideo_Pacing();
$pacing->setPacingPeriod('PACING_PERIOD_FLIGHT');
$pacing->setPacingType('PACING_TYPE_ASAP');
$pacing->setDailyMaxMicros(10000);
$lineItem->setPacing($pacing);

// Create and set the frequency cap.
$frequencyCap = new Google_Service_DisplayVideo_FrequencyCap();
$frequencyCap->setMaxImpressions(10);
$frequencyCap->setTimeUnit('TIME_UNIT_DAYS');
$frequencyCap->setTimeUnitCount(1);
$lineItem->setFrequencyCap($frequencyCap);

// Create and set the partner revenue model.
$partnerRevenueModel =
    new Google_Service_DisplayVideo_PartnerRevenueModel();
$partnerRevenueModel->setMarkupType(
    'PARTNER_REVENUE_MODEL_MARKUP_TYPE_TOTAL_MEDIA_COST_MARKUP'
);
$partnerRevenueModel->setMarkupAmount(100);
$lineItem->setPartnerRevenueModel($partnerRevenueModel);

// Create and set the bidding strategy.
$maxSpendBidStrategy = new Google_Service_DisplayVideo_MaximizeSpendBidStrategy();
$maxSpendBidStrategy->setPerformanceGoalType('BIDDING_STRATEGY_PERFORMANCE_GOAL_TYPE_AV_VIEWED');
$biddingStrategy = new Google_Service_DisplayVideo_BiddingStrategy();
$biddingStrategy->setMaximizeSpendAutoBid($maxSpendBidStrategy);
$lineItem->setBidStrategy($biddingStrategy);

// Call the API, creating the line item under the advertiser and
// insertion order given.
try {
    $result = $this->service->advertisers_lineItems->create(
        $advertiserId,
        $lineItem
    );
} catch (\Exception $e) {
    $this->renderError($e);
    return;
}

// Display the new line item ID.
printf('<p>Line Item %s was created.</p>', $result['name']);