הקצאת טירגוט

פריט קמפיין יורש את הטירגוט שהוקצה לשותף האב ולמפרסם האב שלו.

כדאי להקצות טירגוט נוסף לפריט כדי להתמקד בקניית חשיפות שימושיות.

חיפוש אפשרויות טירגוט זמינות

הטירגוט מזוהה על סמך הסוג שלו. כדי לזהות אפשרויות טירגוט, אפשר להשתמש באחת מהשיטות הבאות:

איך מאחזרים טירגוט קיים

הטירגוט הקיים מגביל את הטירגוט שאפשר להוסיף לפריט. אפשר לאחזר את הטירגוט הקיים של פריט מסוים בכל סוגי הטירגוט באמצעות בקשה מסוג bulk list.

כך מאחזרים את הגדרות הטירגוט הקיימות של פריט:

Java

// Provide the ID of the parent advertiser.
long advertiserId = advertiser-id;

// Provide the ID of the line item.
long lineItemId = line-item-id;

// Configure the list request.
LineItems.BulkListAssignedTargetingOptions request =
    service
        .advertisers()
        .lineItems()
        .bulkListAssignedTargetingOptions(advertiserId)
        .setLineItemIds(Arrays.asList(lineItemId));

// Create the response and nextPageToken variables.
BulkListAssignedTargetingOptionsResponse response;
String nextPageToken = null;

do {
  // Create and execute the list request.
  response = request.setPageToken(nextPageToken).execute();

  // Check if response is empty.
  if (response.isEmpty()) {
    System.out.printf("No targeting is currently assigned to '%s'", lineItemId);
    break;
  }

  // Iterate over retrieved assigned targeting options.
  for (LineItemAssignedTargetingOption liAssignedOption :
      response.getLineItemAssignedTargetingOptions()) {
    System.out.printf(
        "Assigned Targeting Option %s found.%n",
        liAssignedOption.getAssignedTargetingOption().getName());
  }

  // Update the next page token.
  nextPageToken = response.getNextPageToken();
} while (!Strings.isNullOrEmpty(nextPageToken));

Python

# Provide the ID of the parent advertiser.
advertiser_id = advertiser-id

# Provide the ID of the line item.
line_item_id = line-item-id

# Create the page token variable.
next_page_token = ""

while True:
  # Execute the list request.
  response = (
      service.advertisers()
      .lineItems()
      .bulkListAssignedTargetingOptions(
          advertiserId=advertiser_id,
          lineItemIds=[line_item_id],
          pageToken=next_page_token,
      )
      .execute()
  )

  # If response is not empty, display the retrieved assigned targeting
  # options line items.
  if response:
    for assigned_option in response.get(
        "lineItemAssignedTargetingOptions", []
    ):
      ato_name = assigned_option.get("assignedTargetingOption", {}).get(
          "name", None
      )
      if ato_name:
        print(f"Assigned Targeting Option {ato_name} found.")
  else:
    print(f"No targeting is currently assigned to {line_item_id}.")
    sys.exit(1)
  # Update the next page token.
  # Break out of loop if there is no next page.
  if "nextPageToken" in response:
    next_page_token = response["nextPageToken"]
  else:
    break

PHP

// Provide the ID of the parent advertiser.
$advertiserId = advertiser-id;

// Provide the ID of the line item.
$lineItemId = line-item-id;

$retrievedLineItemTargeting = array();

$response = null;
$nextPageToken = null;

do {
    $optParams = array(
        'lineItemIds' => array($lineItemId),
        'filter' => $filter,
        'pageToken' => $nextPageToken
    );

    // Call the API, getting all the assigned targeting options for the
    // identified line item.
    try {
        $response = $this
            ->service
            ->advertisers_lineItems
            ->bulkListAssignedTargetingOptions(
                $advertiserId,
                $optParams
            );
    } catch (\Exception $e) {
        $this->renderError($e);
        return;
    }

    if (!empty($response->getLineItemAssignedTargetingOptions())) {
        $retrievedLineItemTargeting = array_merge($retrievedLineItemTargeting,$response->getLineItemAssignedTargetingOptions());
    }

    // Update the next page token.
    $nextPageToken = $response->getNextPageToken();
} while (
    !empty($response->getLineItemAssignedTargetingOptions())
    && !empty($nextPageToken)
);

// Print information returned by the bulk list request.
if (!empty($retrievedLineItemTargeting)) {
    printf("<p>The following targeting was retrieved for line item ID %s:</p><ul>", $lineItemId);
    foreach ($retrievedLineItemTargeting as $assignedTargetingOption) {
        printf(
            "<li>Assigned Targeting Option %s found.</li>",
            $assignedTargetingOption->getAssignedTargetingOption()->getName());
    }
    print("</ul>");
} else {
    printf("<p>No targeting is currently assigned to '%s'</p>", $lineItemId);
}

איך מקצים טירגוט

מעדכנים את הטירגוט של פריטים לפי סוגי טירגוט באמצעות בקשה מסוג bulk edit.

כך מוסיפים את לוגיקת הטירגוט הבאה לפריט חדש:

  • הצעת המחיר תוגש רק על מלאי שטחי פרסום בדפדפן ומלאי שטחי פרסום שעבר אופטימיזציה.
  • לא יוצגו מודעות באתרים או באפליקציות בערוצים שצוינו.

  • הצגת מודעות רק למכשירים באזורים גיאוגרפיים שצוינו.

Java

// Provide the ID of the parent advertiser.
long advertiserId = advertiser-id;

// Provide the ID of the line item.
long lineItemId = line-item-id;

// Provide the list of Channel resource IDs to negatively target.
// These can be retrieved using advertisers.channels.list.
List<String> negativeChannelIds = negative-channel-ids;

// Provide the list of Targeting Option IDs of the geographic regions to
// target.
// These can be retrieved using targetingTypes.targetingOptions.search.
List<String> regionIds = region-ids;

// Create list of assigned targeting options to create.
List<CreateAssignedTargetingOptionsRequest> createRequests = new ArrayList<>();

// Build and add the web-optimized environment assigned targeting option.
AssignedTargetingOption environmentAssignedTargetingOption =
    new AssignedTargetingOption()
        .setEnvironmentDetails(
            new EnvironmentAssignedTargetingOptionDetails()
                .setEnvironment("ENVIRONMENT_WEB_OPTIMIZED"));
createRequests.add(
    new CreateAssignedTargetingOptionsRequest()
        .setTargetingType("TARGETING_TYPE_ENVIRONMENT")
        .setAssignedTargetingOptions(Arrays.asList(environmentAssignedTargetingOption)));

// Build and add list of negative channel assigned targeting options.
List<AssignedTargetingOption> negativeChannelAssignedTargetingOptions = new ArrayList<>();
for (String negativeChannelId : negativeChannelIds) {
  negativeChannelAssignedTargetingOptions.add(
      new AssignedTargetingOption()
          .setChannelDetails(
              new ChannelAssignedTargetingOptionDetails()
                  .setNegative(true)
                  .setChannelId(Long.parseLong(negativeChannelId))));
}
createRequests.add(
    new CreateAssignedTargetingOptionsRequest()
        .setTargetingType("TARGETING_TYPE_CHANNEL")
        .setAssignedTargetingOptions(negativeChannelAssignedTargetingOptions));

// Build and add list of geographic assigned targeting options.
List<AssignedTargetingOption> geoRegionAssignedTargetingOptions = new ArrayList<>();
for (String regionId : regionIds) {
  geoRegionAssignedTargetingOptions.add(
      new AssignedTargetingOption()
          .setGeoRegionDetails(
              new GeoRegionAssignedTargetingOptionDetails().setTargetingOptionId(regionId)));
}
createRequests.add(
    new CreateAssignedTargetingOptionsRequest()
        .setTargetingType("TARGETING_TYPE_GEO_REGION")
        .setAssignedTargetingOptions(geoRegionAssignedTargetingOptions));

// Create a bulk edit request.
BulkEditAssignedTargetingOptionsRequest bulkEditTargetingRequest =
    new BulkEditAssignedTargetingOptionsRequest()
        .setLineItemIds(Arrays.asList(lineItemId))
        .setCreateRequests(createRequests);

// Configure the bulk edit request.
BulkEditAssignedTargetingOptionsResponse response =
    service
        .advertisers()
        .lineItems()
        .bulkEditAssignedTargetingOptions(advertiserId, bulkEditTargetingRequest)
        .execute();

// Display API response information.
if (response.getUpdatedLineItemIds() != null && !response.getUpdatedLineItemIds().isEmpty()) {
  System.out.printf(
      "Targeting configurations for %s were successfully updated.%n",
      response.getUpdatedLineItemIds().get(0));
}
if (response.getFailedLineItemIds() != null && !response.getFailedLineItemIds().isEmpty()) {
  System.out.printf(
      "Targeting configurations for %s failed to update.%n",
      response.getFailedLineItemIds().get(0));
}
if (response.getErrors() != null && !response.getErrors().isEmpty()) {
  System.out.println("The failed updates were caused by the following errors:");
  for (Status error : response.getErrors()) {
    System.out.printf("Code %s: %s%n", error.getCode(), error.getMessage());
  }
} else {
  System.out.println("No successful or failed updates were reported.");
}

Python

# Provide the ID of the parent advertiser.
advertiser_id = advertiser-id

# Provide the ID of the line item.
line_item_id = line-item-id

# Provide the list of Channel resource IDs to negatively target.
# These can be retrieved using advertisers.channels.list.
negative_channel_ids = negative-channel-ids

# Provide the list of Targeting Option IDs of the geographic regions to target.
# These can be retrieved using targetingTypes.targetingOptions.search.
region_ids = region-ids

# Build the web-optimized environment assigned targeting option.
environment_assigned_targeting_option = {
    "environmentDetails": {"environment": "ENVIRONMENT_WEB_OPTIMIZED"}
}

# Build the negative Channel assigned targeting options.
negative_channel_assigned_targeting_options = []
for id in negative_channel_ids:
  negative_channel_assigned_targeting_options.append(
      {"channelDetails": {"channelId": id, "negative": True}}
  )

# Build the geographic region assigned targeting options.
geographic_assigned_targeting_options = []
for id in region_ids:
  geographic_assigned_targeting_options.append(
      {"geoRegionDetails": {"targetingOptionId": id}}
  )

# Create a bulk edit request.
bulk_edit_targeting_request = {
    "lineItemIds": [line_item_id],
    "createRequests": [
        {
            "targetingType": "TARGETING_TYPE_ENVIRONMENT",
            "assignedTargetingOptions": [
                environment_assigned_targeting_option
            ],
        },
        {
            "targetingType": "TARGETING_TYPE_CHANNEL",
            "assignedTargetingOptions": (
                negative_channel_assigned_targeting_options
            ),
        },
        {
            "targetingType": "TARGETING_TYPE_GEO_REGION",
            "assignedTargetingOptions": geographic_assigned_targeting_options,
        },
    ],
}

# Build and execute request.
response = (
    service.advertisers()
    .lineItems()
    .bulkEditAssignedTargetingOptions(
        advertiserId=advertiser_id, body=bulk_edit_targeting_request
    )
    .execute()
)

# Print the request results.
if (
    "updatedLineItemIds" in response
    and len(response["updatedLineItemIds"]) != 0
):
  print(
      f'Targeting configurations for {response["updatedLineItemIds"][0]} '
      "were successfully updated."
  )
elif (
    "failedLineItemIds" in response
    and len(response["failedLineItemIds"]) != 0
):
  print(
      f'Targeting configurations for {response["failedLineItemIds"][0]} '
      "failed to update."
  )
  if "errors" in response and len(response["errors"]) != 0:
    print("The failed updates were caused by the following errors:")
    for error in response["errors"]:
      print(f'Code {error["code"]}: {error["message"]}')
else:
  print("No successful or failed updates were reported.")

PHP

// Provide the ID of the parent advertiser.
$advertiserId = advertiser-id;

// Provide the ID of the line item.
$lineItemId = line-item-id;

// Provide the list of Channel resource IDs to negatively target.
// These can be retrieved using advertisers.channels.list.
$negativeChannelIds = negative-channel-ids;

// Provide the list of Targeting Option IDs of the geographic regions to
// target.
// These can be retrieved using targetingTypes.targetingOptions.search.
$regionIds = region-ids;

// Create list of assigned targeting options to create.
$createRequests = array();

// Build environment assigned targeting option and add to create
// requests.
$environmentDetails = new Google_Service_DisplayVideo_EnvironmentAssignedTargetingOptionDetails();
$environmentDetails->setEnvironment('ENVIRONMENT_WEB_OPTIMIZED');
$environmentAssignedTargetingOption = new Google_Service_DisplayVideo_AssignedTargetingOption();
$environmentAssignedTargetingOption->setEnvironmentDetails($environmentDetails);
$createEnvironmentAssignedTargetingOption = new Google_Service_DisplayVideo_CreateAssignedTargetingOptionsRequest();
$createEnvironmentAssignedTargetingOption->setTargetingType('TARGETING_TYPE_ENVIRONMENT');
$createEnvironmentAssignedTargetingOption->setAssignedTargetingOptions(array($environmentAssignedTargetingOption));
$createRequests[] = $createEnvironmentAssignedTargetingOption;

// Build negative channel assigned targeting options and add to create
// requests.
$channelAssignedTargetingOptions = array();
foreach ($negativeChannelIds as $channelId) {
    $channelDetails = new Google_Service_DisplayVideo_ChannelAssignedTargetingOptionDetails();
    $channelDetails->setChannelId($channelId);
    $channelDetails->setNegative(true);
    $channelAssignedTargetingOption = new Google_Service_DisplayVideo_AssignedTargetingOption();
    $channelAssignedTargetingOption->setChannelDetails($channelDetails);
    $channelAssignedTargetingOptions[] = $channelAssignedTargetingOption;
}
$createChannelAssignedTargetingOption = new Google_Service_DisplayVideo_CreateAssignedTargetingOptionsRequest();
$createChannelAssignedTargetingOption->setTargetingType('TARGETING_TYPE_CHANNEL');
$createChannelAssignedTargetingOption->setAssignedTargetingOptions($channelAssignedTargetingOptions);
$createRequests[] = $createChannelAssignedTargetingOption;

// Build region assigned targeting options and add to create requests.
$regionAssignedTargetingOptions = array();
foreach ($regionIds as $regionId) {
    $regionDetails = new Google_Service_DisplayVideo_GeoRegionAssignedTargetingOptionDetails();
    $regionDetails->setTargetingOptionId($regionId);
    $regionAssignedTargetingOption = new Google_Service_DisplayVideo_AssignedTargetingOption();
    $regionAssignedTargetingOption->setGeoRegionDetails($regionDetails);
    $regionAssignedTargetingOptions[] = $regionAssignedTargetingOption;
}
$createRegionAssignedTargetingOption = new Google_Service_DisplayVideo_CreateAssignedTargetingOptionsRequest();
$createRegionAssignedTargetingOption->setTargetingType('TARGETING_TYPE_GEO_REGION');
$createRegionAssignedTargetingOption->setAssignedTargetingOptions($regionAssignedTargetingOptions);
$createRequests[] = $createRegionAssignedTargetingOption;

$body =
    new Google_Service_DisplayVideo_BulkEditAssignedTargetingOptionsRequest();

$body->setLineItemIds(array($lineItemId));
$body->setCreateRequests($createRequests);

// Call the API, editing the assigned targeting options for the
// identified line item.
try {
    $response = $this
        ->service
        ->advertisers_lineItems
        ->bulkEditAssignedTargetingOptions(
            $advertiserId,
            $body
        );
} catch (\Exception $e) {
    $this->renderError($e);
    return;
}

// Print information returned by the bulk edit request.
// List updated line item IDs.
if (empty($response->getUpdatedLineItemIds())) {
    print '<p>No line items were successfully updated.</p>';
} else {
    print '<p>The targeting of the following line item IDs were '
        . 'updated:</p><ul>';
    foreach ($response->getUpdatedLineItemIds() as $id) {
        printf('<li>%s</li>',$id);
    }
    print '</ul>';
}

// List line item IDs that failed to update.
if (empty($response->getFailedLineItemIds())) {
    print '<p>No line items failed to update.</p>';
} else {
    print '<p>The targeting of the following line item IDs failed to '
        . 'update:</p><ul>';
    foreach ($response->getFailedLineItemIds() as $id) {
        printf('<li>%s</li>',$id);
    }
    print '</ul>';
}

// List the errors thrown when the targeting was updated.
if (empty($response->getErrors())) {
    print '<p>No errors were thrown.</p>';
} else {
    print '<p>The following errors were thrown when attempting to '
        . 'update the targeting:</p><ul>';
    foreach ($response->getErrors() as $error) {
        printf(
            '<li>%s: %s</li>',
            $error->getCode(),
            $error->getMessage()
        );
    }
    print '</ul>';
}