创建自定义出价算法

自定义出价算法是根据用户定义的出价逻辑构建的。通过出价策略将其分配给订单项。在竞价广告资源时，订单项随后会使用该自定义逻辑。

首先，选择一种算法类型，然后创建算法资源。

选择自定义出价算法类型

算法类型决定了如何在算法中定义出价逻辑。

选择可通过 Display & Video 360 API 创建的以下类型之一：

• SCRIPT_BASED：由上传的脚本设置的逻辑。该脚本是一个使用基本 Python 语法的文本文件。
• RULE_BASED：由上传的规则集设置的逻辑。规则集是上传的 AlgorithmRules JSON 文件。

创建 CustomBiddingAlgorithm 资源

使用 create 请求创建自定义出价算法。

广告客户或合作伙伴都可以成为算法的 owner。如果归某个广告客户所有，则只能由该广告客户名下的广告系列使用。如果由合作伙伴拥有，则只能由有意共享该素材资源的广告客户使用。

警告： 如果 RULE_BASED 算法归合作伙伴所有，则只能由单个广告客户共享。

以下是创建自定义出价算法的步骤：

Java

// Provide the ID of the advertiser that will own the algorithm.
long advertiserId = advertiser-id;

// Provide the display name of the algorithm.
String displayName = display-name;

// Provide the type of custom bidding algorithm.
String customBiddingAlgorithmType = custom-bidding-algorithm-type;

// Create the custom bidding algorithm structure.
CustomBiddingAlgorithm algorithm =
    new CustomBiddingAlgorithm()
        .setAdvertiserId(advertiserId)
        .setDisplayName(displayName)
        .setEntityStatus("ENTITY_STATUS_ACTIVE")
        .setCustomBiddingAlgorithmType(customBiddingAlgorithmType);

// Create the algorithm.
CustomBiddingAlgorithm response = service.customBiddingAlgorithms().create(algorithm).execute();

// Display the new custom bidding algorithm ID.
System.out.printf(
    "Custom Bidding Algorithm was created with the ID %s.",
    response.getCustomBiddingAlgorithmId());

Python

# Provide the ID of the advertiser that will own the algorithm.
advertiser_id = advertiser-id

# Provide the display name of the algorithm.
display_name = display-name

# Provide the type of custom bidding algorithm.
custom_bidding_algo_type = custom-bidding-algorithm-type

# Build CustomBiddingAlgorithm object.
custom_bidding_algorithm_obj = {
    "advertiserId": advertiser_id,
    "displayName": display_name,
    "entityStatus": "ENTITY_STATUS_ACTIVE",
    "customBiddingAlgorithmType": custom_bidding_algo_type,
}

# Build and execute request.
algorithm_response = (
    service.customBiddingAlgorithms()
    .create(body=custom_bidding_algorithm_obj)
    .execute()
)

# Print ID of new custom bidding algorithm.
print(
    "Custom bidding algorithm was created with ID "
    f'{algorithm_response["customBiddingAlgorithmId"]}.'
)

PHP

// Provide the ID of the advertiser that will own the algorithm.
$advertiserId = advertiser-id;

// Provide the display name of the algorithm.
$displayName = display-name;

// Provide the type of custom bidding algorithm.
$customBiddingAlgorithmType = custom-bidding-algorithm-type;

// Create the custom bidding algorithm structure.
$algorithm = new Google_Service_DisplayVideo_CustomBiddingAlgorithm();
$algorithm->setAdvertiserId($advertiserId);
$algorithm->setDisplayName($displayName);
$algorithm->setEntityStatus('ENTITY_STATUS_ACTIVE');
$algorithm->setCustomBiddingAlgorithmType($customBiddingAlgorithmType);

// Call the API, creating the advertiser.
try {
    $result = $this->service->customBiddingAlgorithms->create($algorithm);
} catch (\Exception $e) {
    $this->renderError($e);
    return;
}

// Print ID of new custom bidding algorithm.
printf('<p>Custom Bidding Algorithm was created with the ID %s.</p>', $result['customBiddingAlgorithmId']);