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Membuat dan mengupload materi iklan

Panduan ini menjelaskan cara mengupload aset materi iklan dan membuat referensi Creative Display & Video 360 menggunakan layanan advertisers.assets dan advertisers.creatives Display & Video 360 API.

Prasyarat

Selesaikan langkah-langkah berikut sebelum membuat materi iklan menggunakan Display & Video 360 API.

Membuat dan mengizinkan project API.
Pastikan profil pengguna Display & Video 360 Anda, yang diidentifikasi oleh alamat email pengguna atau akun layanan, memiliki izin Baca & tulis untuk pengiklan. Jika Anda tidak memiliki izin Baca & tulis, hubungi pengguna Admin yang ada di tim Anda.

Buat materi iklan baru

Membuat materi iklan baru dengan aset baru melalui Display & Video 360 API memerlukan setidaknya dua permintaan API. Yang pertama mengupload aset materi iklan, dan yang kedua membuat objek materi iklan.

Upload aset

Untuk mengupload materi iklan yang diperlukan assets ke Display & Video 360, panggil metode advertisers.assets.upload.

Aset harus ditetapkan ke pengiklan yang sama dengan materi iklan.

Setelah Anda mengupload aset, API akan menampilkan respons yang menyertakan objek asset. Anda tidak dapat mengambil objek asset ini lagi nanti, jadi catat mediaId yang sesuai. mediaId aset ini digunakan untuk menetapkan aset ke materi iklan.

Jenis materi iklan tertentu hanya menerima jenis file tertentu sebagai aset dalam peran aset tertentu. Lihat Pusat Bantuan untuk informasi selengkapnya tentang cara memilih jenis file yang tepat untuk materi iklan.

Berikut adalah contoh cara mengupload aset:

Java

// Create the asset upload request content.
CreateAssetRequest content = new CreateAssetRequest();
content.setFilename(asset-filename);

// Create input stream for the creative asset.
InputStreamContent assetStream = new InputStreamContent(
   getMimeType(asset-filename),
   new FileInputStream(asset-path));

// Configure the asset upload request.
Assets.Upload assetRequest = service.advertisers().assets()
   .upload(advertiser-id, content, assetStream);

// Upload the asset.
CreateAssetResponse assetResponse = assetRequest.execute();

// Display the new asset media ID.
Asset asset = assetResponse.getAsset();
System.out.printf("The asset has been upload with media ID %s",
   asset.getMediaId());

Contoh ini menggunakan fungsi helper berikut untuk menemukan jenis MIME file:

import java.net.FileNameMap;
import java.net.URLConnection;

private static String getMimeType(String fileName) {

  // Parse filename for appropriate MIME type.
  FileNameMap fileNameMap = URLConnection.getFileNameMap();
  String mimeType = fileNameMap.getContentTypeFor(fileName);

  // If MIME type was found, return it.
  if (mimeType != null) {
    return mimeType;
  }

  // Otherwise, return a default value.
  return "application/octet-stream";
}

Python

# Create the request body.
body = {
    'filename': asset-filename
}

# Create upload object.
media = MediaFileUpload(asset-path)
if not media.mimetype():
  media = MediaFileUpload(asset-path, 'application/octet-stream')

# Upload the asset.
response = service.advertisers().assets().upload(
    advertiserId=advertiser-id,
    body=body,
    media_body=media
).execute()

# Display the new asset media ID.
print("Asset was created with media ID %s." % response['asset']['mediaId'])

PHP

$body = new Google_Service_DisplayVideo_CreateAssetRequest();
$body->setFilename(asset-filename);

$optParams = array(
    'data' => file_get_contents(asset-path),
    'mimeType' => mime_content_type(asset-filename),
    'uploadType' => 'media'
);

// Call the API, uploading the asset file to Display &amp; Video 360.
$result = $service->advertisers_assets->upload(
    advertiser-id,
    $body,
    $optParams
);

// Display the new asset media ID.
printf(
    'Asset was created with media ID %s.',
    $result->getAsset()->getMediaId()
);

cURL

curl --request POST \
  'https://displayvideo.googleapis.com/upload/v3/advertisers/advertiser-id/assets?uploadType=multipart'
  --header 'Authorization: Bearer access-token' \
   -F "data={\"filename\": \"asset-filename\"};type=application/json;charset=UTF-8" \
   -F "file=@asset-path;type=asset-mime-type"

Membuat materi iklan

Setelah mengupload aset dan mendapatkan ID medianya, Anda dapat membuat objek Creative penuh dengan aset tersebut.

Gunakan metode advertisers.creatives.create untuk membuat Creative baru. Setiap jenis materi iklan hanya memerlukan subkumpulan kolom Creative.

Lihat lampiran panduan ini untuk mengetahui detail tentang cara memetakan kolom UI ke kolom API yang sesuai untuk setiap jenis materi iklan.

Berikut adalah contoh cara membuat materi iklan display native, HTML5, dan video:

Tampilan native

Java

// Create a creative object.
Creative creative = new Creative();
creative.setDisplayName(display-name);
creative.setEntityStatus("ENTITY_STATUS_ACTIVE");
creative.setHostingSource("HOSTING_SOURCE_HOSTED");

// Set native creative type.
creative.setCreativeType("CREATIVE_TYPE_NATIVE");

// Create a dimensions object.
Dimensions dimensions = new Dimensions();
dimensions.setHeightPixels(creative-height-pixels);
dimensions.setWidthPixels(creative-width-pixels);

// Add the dimensions object to the creative object.
creative.setDimensions(dimensions);

// Create list for asset associations.
List&lt;AssetAssociation> assetAssociations = new ArrayList&lt;AssetAssociation>();

// Assign the image asset to a role.
AssetAssociation mainImageAssetAssociation = new AssetAssociation();
mainImageAssetAssociation.setAsset(new Asset().setMediaId(image-asset-media-id));
mainImageAssetAssociation.setRole("ASSET_ROLE_MAIN");
assetAssociations.add(mainImageAssetAssociation);

// Assign the logo asset to a role.
AssetAssociation iconAssetAssociation = new AssetAssociation();
iconAssetAssociation.setAsset(new Asset().setMediaId(logo-asset-media-id));
iconAssetAssociation.setRole("ASSET_ROLE_ICON");
assetAssociations.add(iconAssetAssociation);

// Create and assign advertiser name asset.
Asset advertiserNameAsset = new Asset();
advertiserNameAsset.setContent(advertiser-name);
AssetAssociation advertiserNameAssetAssociation = new AssetAssociation();
advertiserNameAssetAssociation.setAsset(advertiserNameAsset);
advertiserNameAssetAssociation.setRole("ASSET_ROLE_ADVERTISER_NAME");
assetAssociations.add(advertiserNameAssetAssociation);

// Create and assign headline asset.
Asset headlineAsset = new Asset();
headlineAsset.setContent(headline);
AssetAssociation headlineAssetAssociation = new AssetAssociation();
headlineAssetAssociation.setAsset(headlineAsset);
headlineAssetAssociation.setRole("ASSET_ROLE_HEADLINE");
assetAssociations.add(headlineAssetAssociation);

// Create and assign body text asset.
Asset bodyTextAsset = new Asset();
bodyTextAsset.setContent(body-text);
AssetAssociation bodyTextAssetAssociation = new AssetAssociation();
bodyTextAssetAssociation.setAsset(bodyTextAsset);
bodyTextAssetAssociation.setRole("ASSET_ROLE_BODY");
assetAssociations.add(bodyTextAssetAssociation);

// Create and assign caption URL asset.
Asset captionUrlAsset = new Asset();
captionUrlAsset.setContent(caption-url);
AssetAssociation captionUrlAssetAssociation = new AssetAssociation();
captionUrlAssetAssociation.setAsset(captionUrlAsset);
captionUrlAssetAssociation.setRole("ASSET_ROLE_CAPTION_URL");
assetAssociations.add(captionUrlAssetAssociation);

// Create and assign call to action asset.
Asset callToActionAsset = new Asset();
callToActionAsset.setContent(call-to-action);
AssetAssociation callToActionAssetAssociation = new AssetAssociation();
callToActionAssetAssociation.setAsset(callToActionAsset);
callToActionAssetAssociation.setRole("ASSET_ROLE_CALL_TO_ACTION");
assetAssociations.add(callToActionAssetAssociation);

// Create and set the list of creative assets.
creative.setAssets(assetAssociations);

// Create an exit event.
ExitEvent exitEvent = new ExitEvent();
exitEvent.setType("EXIT_EVENT_TYPE_DEFAULT");
exitEvent.setUrl(landing-page-url);

// Create and set the list of exit events for the creative.
creative.setExitEvents(ImmutableList.of(exitEvent));

// Configure the create request.
Creatives.Create request =
   service.advertisers().creatives().create(advertiser-id, creative);

// Send the request.
Creative response = request.execute();

// Display the new creative.
System.out.printf(
   "Creative %s was created.\n",
   response.getName());

Python

# Create a creative object.
creative_obj = {
   'displayName': display-name,
   'entityStatus': 'ENTITY_STATUS_ACTIVE',
   'hostingSource': 'HOSTING_SOURCE_HOSTED',
   'creativeType': 'CREATIVE_TYPE_NATIVE',
   'dimensions': {
       'heightPixels': creative-height-pixels,
       'widthPixels': creative-width-pixels
   },
   'assets': [
       {
           'asset': {'mediaId' : image-asset-media-id},
           'role': 'ASSET_ROLE_MAIN'
       },
       {
           'asset': {'mediaId' : logo-asset-media-id},
           'role': 'ASSET_ROLE_ICON'
       },
       {
           'asset': {'content' : advertiser-name},
           'role': 'ASSET_ROLE_ADVERTISER_NAME'
       },
       {
           'asset': {'content' : headline},
           'role': 'ASSET_ROLE_HEADLINE'
       },
       {
           'asset': {'content' : body-text},
           'role': 'ASSET_ROLE_BODY'
       },
       {
           'asset': {'content' : caption-url},
             'role': 'ASSET_ROLE_CAPTION_URL'
       },
       {
           'asset': {'content' : call-to-action},
           'role': 'ASSET_ROLE_CALL_TO_ACTION'
       },
   ],
   'exitEvents': [
       {
           'type': 'EXIT_EVENT_TYPE_DEFAULT',
           'url': landing-page-url
       }
   ]
}

# Create the creative.
creative = service.advertisers().creatives().create(
   advertiserId=advertiser-id,
   body=creative_obj
).execute()

# Display the new creative.
print("creative %s was created." % creative["name"])

PHP

// Create a creative object.
$creative = new Google_Service_DisplayVideo_Creative();
$creative->setDisplayName(display-name);
$creative->setEntityStatus('ENTITY_STATUS_ACTIVE');
$creative->setHostingSource('HOSTING_SOURCE_HOSTED');

// Set native creative type.
$creative->setCreativeType('CREATIVE_TYPE_NATIVE');

// Create a dimensions object.
$dimensions = new Google_Service_DisplayVideo_Dimensions();
$dimensions->setHeightPixels(creative-height-pixels);
$dimensions->setWidthPixels(creative-width-pixels);

// Add the dimensions object to the creative object.
$creative->setDimensions($dimensions);

// Create list for asset associations.
$assetAssociations = array();

// Assign the image asset to a role.
$imageAssetAssoc = new Google_Service_DisplayVideo_AssetAssociation();
$imageAsset = new Google_Service_DisplayVideo_Asset();
$imageAsset->setMediaId(image-asset-media-id);
$imageAssetAssoc->setAsset($imageAsset);
$imageAssetAssoc->setRole('ASSET_ROLE_MAIN');
$assetAssociations[] = $imageAssetAssoc;

// Assign the logo asset to a role.
$iconAssetAssoc = new Google_Service_DisplayVideo_AssetAssociation();
$iconAsset = new Google_Service_DisplayVideo_Asset();
$iconAsset->setMediaId(logo-asset-media-id);
$iconAssetAssoc->setAsset($iconAsset);
$iconAssetAssoc->setRole('ASSET_ROLE_ICON');
$assetAssociations[] = $iconAssetAssoc;

// Create and assign advertiser name asset.
$advNameAssetAssoc = new Google_Service_DisplayVideo_AssetAssociation();
$advNameAsset = new Google_Service_DisplayVideo_Asset();
$advNameAsset->setContent(advertiser-name);
$advNameAssetAssoc->setAsset($advNameAsset);
$advNameAssetAssoc->setRole('ASSET_ROLE_ADVERTISER_NAME');
$assetAssociations[] = $advNameAssetAssoc;

// Create and assign headline asset.
$headlineAssetAssoc = new Google_Service_DisplayVideo_AssetAssociation();
$headlineAsset = new Google_Service_DisplayVideo_Asset();
$headlineAsset->setContent(headline);
$headlineAssetAssoc->setAsset($headlineAsset);
$headlineAssetAssoc->setRole('ASSET_ROLE_HEADLINE');
$assetAssociations[] = $headlineAssetAssoc;

// Create and assign body text asset.
$bodyTextAssetAssoc = new Google_Service_DisplayVideo_AssetAssociation();
$bodyTextAsset = new Google_Service_DisplayVideo_Asset();
$bodyTextAsset->setContent(body-text);
$bodyTextAssetAssoc->setAsset($bodyTextAsset);
$bodyTextAssetAssoc->setRole('ASSET_ROLE_BODY');
$assetAssociations[] = $bodyTextAssetAssoc;

// Create and assign caption URL asset.
$captionUrlAssetAssoc = new Google_Service_DisplayVideo_AssetAssociation();
$captionUrlAsset = new Google_Service_DisplayVideo_Asset();
$captionUrlAsset->setContent(caption-url);
$captionUrlAssetAssoc->setAsset($captionUrlAsset);
$captionUrlAssetAssoc->setRole('ASSET_ROLE_CAPTION_URL');
$assetAssociations[] = $captionUrlAssetAssoc;

// Create and assign call to action asset.
$cToAAssetAssoc = new Google_Service_DisplayVideo_AssetAssociation();
$cToAAsset = new Google_Service_DisplayVideo_Asset();
$cToAAsset->setContent(call-to-action);
$cToAAssetAssoc->setAsset($cToAAsset);
$cToAAssetAssoc->setRole('ASSET_ROLE_CALL_TO_ACTION');
$assetAssociations[] = $cToAAssetAssoc;

// Set the list of creative assets.
$creative->setAssets($assetAssociations);

// Create an exit event.
$exitEvent = new Google_Service_DisplayVideo_ExitEvent();
$exitEvent->setType('EXIT_EVENT_TYPE_DEFAULT');
$exitEvent->setUrl(landing-page-url);

// Create and set the list of exit events for the creative.
$creative->setExitEvents(array($exitEvent));

// Send the create request.
$result = $this->service->advertisers_creatives->create(
    advertiser-id,
    $creative
);

printf('Creative %s was created.', $result['name']);

HTML5

Java

// Create a creative object.
Creative creative = new Creative();
creative.setDisplayName(display-name);
creative.setEntityStatus("ENTITY_STATUS_ACTIVE");
creative.setHostingSource("HOSTING_SOURCE_HOSTED");

// Set standard creative type.
creative.setCreativeType("CREATIVE_TYPE_STANDARD");

// Create a dimensions object.
Dimensions dimensions = new Dimensions();
dimensions.setHeightPixels(creative-height-pixels);
dimensions.setWidthPixels(creative-width-pixels);

// Add the dimensions object to the creative object.
creative.setDimensions(dimensions);

// Assign the HTML5 asset to a role.
AssetAssociation assetAssociation = new AssetAssociation();
assetAssociation.setAsset(new Asset().setMediaId(html5-asset-media-id));
assetAssociation.setRole("ASSET_ROLE_MAIN");

// Create and set the list of creative assets.
creative.setAssets(ImmutableList.of(assetAssociation));

// Create an exit event.
ExitEvent exitEvent = new ExitEvent();
exitEvent.setName(exit-event-name);
exitEvent.setType("EXIT_EVENT_TYPE_DEFAULT");
exitEvent.setUrl(exit-event-url);

// Create and set the list of exit events for the creative.
creative.setExitEvents(ImmutableList.of(exitEvent));

// Configure the create request.
Creatives.Create request =
   service.advertisers().creatives().create(advertiser-id, creative);

// Send the request.
Creative response = request.execute();

// Display the new creative.
System.out.printf(
   "Creative %s was created.\n",
   response.getName());

Python

# Create a creative object.
creative_obj = {
   'displayName': display-name,
   'entityStatus': 'ENTITY_STATUS_ACTIVE',
   'hostingSource': 'HOSTING_SOURCE_HOSTED',
   'creativeType': 'CREATIVE_TYPE_STANDARD',
   'dimensions': {
       'heightPixels': creative-height-pixels,
       'widthPixels': creative-width-pixels
   },
   'assets': [
       {
           'asset': {'mediaId' : html5-asset-media-id},
           'role': 'ASSET_ROLE_MAIN'
       }
   ],
   'exitEvents': [
       {
           'name': exit-event-name,
           'type': 'EXIT_EVENT_TYPE_DEFAULT',
           'url': exit-event-url
       }
   ]
}

# Create the creative.
creative = service.advertisers().creatives().create(
   advertiserId=advertiser-id,
   body=creative_obj
).execute()

# Display the new creative.
print("Creative %s was created." % creative["name"])

PHP

// Create a creative object.
$creative = new Google_Service_DisplayVideo_Creative();
$creative->setDisplayName(display-name);
$creative->setEntityStatus('ENTITY_STATUS_ACTIVE');
$creative->setHostingSource('HOSTING_SOURCE_HOSTED');

// Set standard creative type.
$creative->setCreativeType('CREATIVE_TYPE_STANDARD');

// Create a dimensions object.
$dimensions = new Google_Service_DisplayVideo_Dimensions();
$dimensions->setHeightPixels(creative-height-pixels);
$dimensions->setWidthPixels(creative-width-pixels);

// Add the dimensions object to the creative object.
$creative->setDimensions($dimensions);

// Assign the HTML asset to a role.
$htmlAssetAssoc = new Google_Service_DisplayVideo_AssetAssociation();
$htmlAsset = new Google_Service_DisplayVideo_Asset();
$htmlAsset->setMediaId(html5-asset-media-id);
$htmlAssetAssoc->setAsset($htmlAsset);
$htmlAssetAssoc->setRole('ASSET_ROLE_MAIN');

// Create and set the list of creative assets.
$creative->setAssets(array($htmlAssetAssoc));

// Create an exit event.
$exitEvent = new Google_Service_DisplayVideo_ExitEvent();
$exitEvent->setName(exit-event-name);
$exitEvent->setType('EXIT_EVENT_TYPE_DEFAULT');
$exitEvent->setUrl(exit-event-url);

// Create and set the list of exit events for the creative.
$creative->setExitEvents(array($exitEvent));

// Send the create request.
$result = $this->service->advertisers_creatives->create(
    advertiser-id,
    $creative
);

printf('Creative %s was created.', $result['name']);

Video

Java

// Create a creative object.
Creative creative = new Creative();
creative.setDisplayName(display-name);
creative.setEntityStatus("ENTITY_STATUS_ACTIVE");
creative.setHostingSource("HOSTING_SOURCE_HOSTED");

// Set video creative type.
creative.setCreativeType("CREATIVE_TYPE_VIDEO");

// Assign the video asset to a role.
AssetAssociation assetAssociation = new AssetAssociation();
assetAssociation.setAsset(new Asset().setMediaId(video-asset-media-id));
assetAssociation.setRole("ASSET_ROLE_MAIN");

// Create and set the list of creative assets.
creative.setAssets(ImmutableList.of(assetAssociation));

// Create an exit event.
ExitEvent exitEvent = new ExitEvent();
exitEvent.setName(exit-event-name);
exitEvent.setType("EXIT_EVENT_TYPE_DEFAULT");
exitEvent.setUrl(exit-event-url);

// Create and set the list of exit events for the creative.
creative.setExitEvents(ImmutableList.of(exitEvent));

// Configure the create request.
Creatives.Create request =
   service.advertisers().creatives().create(advertiser-id, creative);

// Send the request.
Creative response = request.execute();

// Display the new creative.
System.out.printf(
   "Creative %s was created.\n",
   response.getName());

Python

# Create a creative object.
creative_obj = {
   'displayName': display-name,
   'entityStatus': 'ENTITY_STATUS_ACTIVE',
   'hostingSource': 'HOSTING_SOURCE_HOSTED',
   'creativeType': 'CREATIVE_TYPE_VIDEO',
   'assets': [
       {
           'asset': {'mediaId' : video-asset-media-id},
           'role': 'ASSET_ROLE_MAIN'
       }
   ],
   'exitEvents': [
       {
           'name': exit-event-name,
           'type': 'EXIT_EVENT_TYPE_DEFAULT',
           'url': exit-event-url
       }
   ]
}

# Create the creative.
creative = service.advertisers().creatives().create(
   advertiserId=advertiser-id,
   body=creative_obj
).execute()

# Display the new creative.
print("creative %s was created." % creative["name"])

PHP

// Create a creative object.
$creative = new Google_Service_DisplayVideo_Creative();
$creative->setDisplayName(display-name);
$creative->setEntityStatus('ENTITY_STATUS_ACTIVE');
$creative->setHostingSource('HOSTING_SOURCE_HOSTED');

// Set video creative type.
$creative->setCreativeType('CREATIVE_TYPE_VIDEO');

// Assign the video asset to a role.
$videoAssetAssoc = new Google_Service_DisplayVideo_AssetAssociation();
$videoAsset = new Google_Service_DisplayVideo_Asset();
$videoAsset->setMediaId(video-asset-media-id);
$videoAssetAssoc->setAsset($videoAsset);
$videoAssetAssoc->setRole('ASSET_ROLE_MAIN');

// Create and set the list of creative assets.
$creative->setAssets(array($videoAssetAssoc));

// Create an exit event.
$exitEvent = new Google_Service_DisplayVideo_ExitEvent();
$exitEvent->setName(exit-event-name);
$exitEvent->setType('EXIT_EVENT_TYPE_DEFAULT');
$exitEvent->setUrl(exit-event-url);

// Create and set the list of exit events for the creative.
$creative->setExitEvents(array($exitEvent));

// Send the create request.
$result = $this->service->advertisers_creatives->create(
    advertiser-id,
    $creative
);

printf('Creative %s was created.', $result['name']);