Page Summary
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The Data Manager API enables sending offline conversions, enhanced conversions for leads, and conversion events to Google Ads.
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Sending conversion events via the API as an additional data source for Google Ads tag conversions is an allowlist-only feature that can improve ad interaction signals and performance.
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The Data Manager API supports encryption of user data when sending events to Google Ads.
Use the Data Manager API to send the following types of events:
Offline conversions for Google Ads
Enhanced conversions for leads for Google Ads
Google Ads conversion events or any Google Analytics events with a transaction ID as an additional data source for your tag or Google Analytics for Firebase (GA4F) SDK events, to maximize ad interaction signals and strengthen your data and overall performance.
This feature is available to all Google Ads accounts, but is only available to Google Analytics properties on an allowlist. Fill out the form if you're interested in adding your Google Analytics property to the allowlist.
Recommended and custom events for Google Analytics.
Google Ads store sales conversions for accounts on an allowlist.
Floodlight offline conversions for Google Marketing Platform products, including Campaign Manager 360, Search Ads 360, and Display & Video 360.
In addition, the Data Manager API supports encryption of user data when sending events.
IAB ECAPI specification: If you're following the IAB Tech Lab Event and Conversion API (ECAPI) standard, refer to the ECAPI specification mapping to learn how to map your ECAPI data to Data Manager API event ingestion requests.