Optimizing a USB-C accessory device for the Assistant does not require integrating Google software into the device itself. Assistant functionality resides within the Assistant app on the user's mobile device. As long as you create a device that is compatible with the USB-C device specifications, your device will be compatible with the Assistant optimization in the Assistant app.
You may use this guide to freely build and test the Assistant optimization for your USB-C device. However, to enable an optimized device for users, you must make the necessary business arrangements with Google, comply with device requirements, register your device information, and submit your device for certification. Follow these steps:
Sign a business agreement.
You must sign a legal agreement with Google to launch a device with Assistant integration or optimization. Reach out to your Google business contact for more details on this agreement. If you don't have a Google business contact, you can send an email to
Once the necessary business agreements are in place, you will be given access to additional documentation that describes the certification and production process.
Provide basic device information.
Google uses your basic device information to customize the user experience for setting up the Assistant for your device.
To provide this information, reach out to your Google contact.
Certify your device.
Every Assistant device must be certified to validate performance and functionality.
After you complete these requirements, Google will turn on the Assistant optimizations for all production users.