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Mobile Apps Conversion Tracking and Remarketing

Conversion tracking allows you to measure the effectiveness of your AdWords app install and app engagement campaigns--by tracking the installs and in-app events (such as purchases and sign-ups) that were driven by your advertising.

Remarketing then allows you to reach existing users of your app with ads to re-engage them with your app, driving even more conversions.

It's common to use both tools together.

Integration options

  • AdWords provides a lightweight app SDK for conversion tracking and remarketing.

  • If you are already tracking app usage and advertising effectiveness with an analytics tool and do not want to integrate your app with an SDK, we offer a server-to-server API option to notify AdWords of conversions and remarketing events from your analytics system.

Get started with iOS | Get started with Android | Third-party Conversion Tracking