track_changes Conversion tracking Measure the effectiveness of your AdWords app install and app engagement campaigns--by tracking the installs and in-app events (such as purchases and sign-ups) that were driven by your advertising. Android iOS people Remarketing Reach your existing users with ads to re-engage them with your app, driving even more conversions. Android iOS check_circle Integration optionsA lightweight SDK for Android and iOS appsA server-to-server API option to notify AdWords of Android and iOS conversions and remarketing events from your analytics system.A comprehensive implementation checklist for third-party trackers. warning Using Doubleclick for Publishers? If you are promoting an app on the DoubleClick for Publishers platform, refer to these specific instructions. Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 3.0 License, and code samples are licensed under the Apache 2.0 License. For details, see our Site Policies. Last updated November 16, 2015.