Disable Advertising Features

Because advertising features can be enabled through your Google Analytics admin settings, there may be cases where you need to disable them programmatically. If you’ve configured Connected Site Tags, you’ll need to Set up the Analytics tag if you want this signal to propagate to your Connected Site Tags.

Disable all advertising features

The following configurations give you the ability to disable advertising, reporting, and remarketing features, and override any property settings established in the Google Analytics user interface.

To disable all advertising features with gtag.js, set allow_google_signals to false:

gtag('set', 'allow_google_signals', false);

To disable advertising features with gtag.js on a specific property, edit the config command for the given GA_MEASUREMENT_ID and set allow_google_signals to false:

gtag('config', 'GA_MEASUREMENT_ID', {'allow_google_signals': false});

Disable advertising personalization

The following configurations give you the ability to disable advertising personalization features.

To disable all advertising personalization with gtag.js, set allow_ad_personalization_signals to false:

gtag('set', 'allow_ad_personalization_signals', false);

To disable advertising personalization with gtag.js on a specific property, edit the config command for the given GA_MEASUREMENT_ID and set allow_ad_personalization_signals to false:

gtag('config', 'GA_MEASUREMENT_ID', {'allow_ad_personalization_signals': false});