Transparent model overview

AdSense for Platforms (AFP) is a highly customizable enterprise product designed to give content platforms and CMS/site building solutions the rails to natively integrate ads monetization across their solutions.

AFP Transparent lets you natively integrate AdSense into your platform's user interface. You can choose to either collect an ad revenue share from your users or offer a native AdSense integration with no revenue share. AdSense facilitates the payments to both you and your users, and you get fully transparent ad performance reporting even if you choose to not take a revenue share.