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When you agree to the terms of the Google Ads Data Hub Agreement, you are
required to adhere to the following policies (in addition to applicable partner
and product-specific policies that Google makes available to you). If you fail
to comply with these policies, we may suspend and/or terminate your access to
and use of Ads Data Hub.
Privacy
Ads Data Hub facilitates your analysis of (1) data that you have uploaded
to a BigQuery project; and (2) Google's proprietary data.
You must not:
Attempt to disaggregate data that Google reports in aggregate;
Attempt to use Google's proprietary data to identify end users;
Attempt to use Google's proprietary data to build, edit or augment user
profiles or to build, edit or augment audience lists for any uses beyond
those permitted in the audience activation channels approved by
Ads Data Hub and formally supported using Ads Data Hub's
official interface; or
Use identifiers in match tables uploaded to your Google Cloud project that
Google could use or recognize as personally-identifiable information in any
match tables uploaded to Ads Data Hub.
You will obtain any consents necessary to permit the processing of data provided
to Google by you (or at your direction) using Ads Data Hub and maintain
and abide by a publicly-available privacy policy setting forth your data
collection, usage, and sharing practices relevant to your use of
Ads Data Hub.
Customer data
When using user-provided data matching or any Ads Data Hub feature that
enables the upload of your data to Google or any audience activation features
made available to you in Ads Data Hub, you may only upload or otherwise
use customer information that you (or, if applicable, the client on whose behalf
you utilize Ads Data Hub) collected in the first-party context—that is,
information you collected from your websites, apps, physical stores, or other
situations where customers shared their information directly with you.
If you are an advertiser that does not directly sell your products to
customers—for example, you are a product manufacturer or a movie studio—you may
upload customer information collected by a retailer that sells your products
(where customers share their information directly with the retailer). You must
(1) ensure in writing that the retailer complies with these policies, and (2)
where required by applicable laws, have written agreements in place with such
retailers.
Examples:
You collected information from a customer who had purchased an item from
your website.
You collected information from a customer who registered to receive
marketing messages through your apps.
You collected information from a customer who signed up for your loyalty
program in your physical store.
When using user-provided data matching or any Ads Data Hub feature that
enables the upload of your data to Google, you must also:
Ensure that you disclose to customers (for example, in your privacy policy)
that you share their information with third parties to perform services on
your behalf, and that you obtain customer consent for such sharing and use
where legally required.
Comply with all applicable laws and regulations, including any data
protection or privacy laws, as well as self-regulatory or industry codes
that may apply. Consent signals are required for personal data sent to
Google from end users in the European Economic Area for advertising
purposes, including ADH. Such consent signals must include consent for the
use of personal data with all Google services, as identified on the
Business Data Responsibility
website.
You may not upload information that is prohibited by law, including
information about minors. Don't upload any data (1) that you know relates to
individuals under the age of 13 or (2) that was collected from any site or
app directed to children under the age of 13.
You must not access or use Ads Data Hub other than through Google's
Ads Data Hub API or the Ads Data Hub web interface.
Google reserves the right to throttle an Ads Data Hub account's
queries, per Advertiser, if more than 10 concurrent queries are submitted.
Google reserves the right to throttle an Ads Data Hub account's
queries, per Advertiser, if more than 10 queries per minute are submitted.
If your query harms the stability of the Ads Data Hub, we reserve the
right to pause your query.
You must not, directly or through a third party, use Ads Data Hub to
export, extract, or otherwise scrape or use Google's proprietary data for
purposes of creating, promoting or enhancing any products or services that
directly compete with any Google advertising products or service or publicly
disclosing the results of any comparative testing, benchmarking, or
evaluation of any Google advertising products or services.
Additional Restrictions Regarding Sensitive Information in Ads Data Hub
You are subject to additional restrictions related to sensitive interest
information or categories (as described in the Google Personalized Advertising
policy). Those restrictions
are as follows:
Sensitive interest categories listed in the Personalized Advertising policy
can't be used by Ads Data Hub users to create audience lists, target
ads to users, or promote advertisers' products or services.
You cannot combine non-Google data associated with sensitive interest
categories with Google data at query execution time for purposes of ad
targeting
You cannot combine data from reports generated by you or on your behalf
using Ads Data Hub with any data associated with sensitive interest
categories for commercial use.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2024-01-16 UTC."],[[["\u003cp\u003eAds Data Hub users must adhere to these policies in addition to other applicable Google policies to maintain access.\u003c/p\u003e\n"],["\u003cp\u003eUser-provided data for Ads Data Hub must be first-party data collected directly from customers or authorized retailers with necessary consents and disclosures.\u003c/p\u003e\n"],["\u003cp\u003eAds Data Hub usage is restricted to the provided API and web interface with limitations on concurrent and frequent queries to ensure system stability.\u003c/p\u003e\n"],["\u003cp\u003eGoogle's proprietary data within Ads Data Hub cannot be used to identify individuals, build user profiles beyond approved uses, or create competing products/services.\u003c/p\u003e\n"],["\u003cp\u003eSensitive interest categories are restricted and cannot be used for audience creation, ad targeting, or combined with non-Google data for commercial purposes.\u003c/p\u003e\n"]]],["Ads Data Hub users must adhere to privacy and data usage policies, including not disaggregating data, identifying users, or building profiles with Google's data. Users must obtain necessary consents for data processing and maintain a privacy policy. Only first-party customer data can be uploaded, with retailer compliance where applicable. Users must disclose data sharing with third parties and comply with all laws, including the EU User Consent Policy. Users cannot use Ads Data Hub to compete with Google, and are subject to query limits. Sensitive interest categories have restricted use.\n"],null,["# Ads Data Hub Policies\n\nWhen you agree to the terms of the Google Ads Data Hub Agreement, you are\nrequired to adhere to the following policies (in addition to applicable partner\nand product-specific policies that Google makes available to you). If you fail\nto comply with these policies, we may suspend and/or terminate your access to\nand use of Ads Data Hub.\n\nPrivacy\n-------\n\nAds Data Hub facilitates your analysis of (1) data that you have uploaded\nto a BigQuery project; and (2) Google's proprietary data.\n\nYou must not:\n\n- Attempt to disaggregate data that Google reports in aggregate;\n- Attempt to use Google's proprietary data to identify end users;\n- Attempt to use Google's proprietary data to build, edit or augment user profiles or to build, edit or augment audience lists for any uses beyond those permitted in the audience activation channels approved by Ads Data Hub and formally supported using Ads Data Hub's official interface; or\n- Use identifiers in match tables uploaded to your Google Cloud project that Google could use or recognize as personally-identifiable information in any match tables uploaded to Ads Data Hub.\n\nYou will obtain any consents necessary to permit the processing of data provided\nto Google by you (or at your direction) using Ads Data Hub and maintain\nand abide by a publicly-available privacy policy setting forth your data\ncollection, usage, and sharing practices relevant to your use of\nAds Data Hub.\n\nCustomer data\n-------------\n\nWhen using user-provided data matching or any Ads Data Hub feature that\nenables the upload of your data to Google or any audience activation features\nmade available to you in Ads Data Hub, you may only upload or otherwise\nuse customer information that you (or, if applicable, the client on whose behalf\nyou utilize Ads Data Hub) collected in the first-party context---that is,\ninformation you collected from your websites, apps, physical stores, or other\nsituations where customers shared their information directly with you.\n\nIf you are an advertiser that does not directly sell your products to\ncustomers---for example, you are a product manufacturer or a movie studio---you may\nupload customer information collected by a retailer that sells your products\n(where customers share their information directly with the retailer). You must\n(1) ensure in writing that the retailer complies with these policies, and (2)\nwhere required by applicable laws, have written agreements in place with such\nretailers.\n\nExamples:\n\n- You collected information from a customer who had purchased an item from your website.\n- You collected information from a customer who registered to receive marketing messages through your apps.\n- You collected information from a customer who signed up for your loyalty program in your physical store.\n\nWhen using user-provided data matching or any Ads Data Hub feature that\nenables the upload of your data to Google, you must also:\n\n- Ensure that you disclose to customers (for example, in your privacy policy) that you share their information with third parties to perform services on your behalf, and that you obtain customer consent for such sharing and use where legally required.\n- Comply with all applicable laws and regulations, including any data protection or privacy laws, as well as self-regulatory or industry codes that may apply. Consent signals are required for personal data sent to Google from end users in the European Economic Area for advertising purposes, including ADH. Such consent signals must include consent for the use of personal data with all Google services, as identified on the [Business Data Responsibility\n website](https://business.safety.google/privacy/).\n- Comply with Google's [EU User Consent\n Policy](https://www.google.com/about/company/user-consent-policy/) to the extent applicable.\n- You may not upload information that is prohibited by law, including information about minors. Don't upload any data (1) that you know relates to individuals under the age of 13 or (2) that was collected from any site or app directed to children under the age of 13.\n\nIf you use Ads Data Hub in connection with other Google services to enable\ninterest-based advertising, you must follow the policies applicable to those\nGoogle services---for example, [Google Ads Policy for Personalized\nAdvertising](https://support.google.com/adspolicy/answer/143465) and the\n[Platforms Program\nPolicies](https://support.google.com/platformspolicy/answer/3013851), and comply\nwith the [EU User Consent\nPolicy](https://www.google.com/about/company/user-consent-policy/) to the extent\napplicable.\n\nAcceptable use\n--------------\n\n- You must not access or use Ads Data Hub other than through Google's Ads Data Hub API or the Ads Data Hub web interface.\n- Google reserves the right to throttle an Ads Data Hub account's queries, per Advertiser, if more than 10 concurrent queries are submitted.\n- Google reserves the right to throttle an Ads Data Hub account's queries, per Advertiser, if more than 10 queries per minute are submitted.\n- If your query harms the stability of the Ads Data Hub, we reserve the right to pause your query.\n- You must not, directly or through a third party, use Ads Data Hub to export, extract, or otherwise scrape or use Google's proprietary data for purposes of creating, promoting or enhancing any products or services that directly compete with any Google advertising products or service or publicly disclosing the results of any comparative testing, benchmarking, or evaluation of any Google advertising products or services.\n\nAdditional Restrictions Regarding Sensitive Information in Ads Data Hub\n-----------------------------------------------------------------------\n\nYou are subject to additional restrictions related to sensitive interest\ninformation or categories (as described in the [Google Personalized Advertising\npolicy](https://support.google.com/adspolicy/answer/143465)). Those restrictions\nare as follows:\n\n- Sensitive interest categories listed in the Personalized Advertising policy can't be used by Ads Data Hub users to create audience lists, target ads to users, or promote advertisers' products or services.\n- You cannot combine non-Google data associated with sensitive interest categories with Google data at query execution time for purposes of ad targeting\n- You cannot combine data from reports generated by you or on your behalf using Ads Data Hub with any data associated with sensitive interest categories for commercial use.\n\nUpdated: January 16, 2024\n\n#### Archived versions\n\n[November 3, 2023](/ads-data-hub/marketers/resources/policies-archive/policies-november-03-2023)\n\n[December 4, 2020](/ads-data-hub/marketers/resources/policies-archive/policies-december-04-2020)\n\n\u003cbr /\u003e"]]
