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AI-generated Key Takeaways
The table showcases various reporting services vendors and the specific offerings they provide, such as brand lift, viewability, brand safety, and reach.
To gain further insights into a vendor's offerings, you can directly contact them.
Many vendors offer third-party ad serving and analytics as indicated by the "3PAS" column.
Several vendors specialize in specific areas such as brand lift, viewability, brand safety, or reach, while others offer a combination of services.
The table helps users identify vendors best suited to meet their specific advertising measurement and reporting needs.
Use the following table to discover which reporting services vendors offer. Contact a vendor to learn more about their offerings:
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2025-04-28 UTC."],[],["The table lists reporting services vendors and their offerings. Vendors provide services in brand lift, viewability, brand safety, reach, and third-party ad serving/analytics (3PAS). Some vendors, like Dynata, Intage, Kantar, and Macromill, offer brand lift. DoubleVerify, Integral Ad Science, and Zefr offer brand safety, while others like Comscore, Gemius, iSpot.TV, Nielsen, VideoAmp, and Video Research focus on reach. Adform, C3 Metrics, Exactag, Extreme Reach, Flashtalking, Innovid, and Weborama provide 3PAS.\n"]]
