Quotas

Quotas protect Google's infrastructure from processes that use the AdMob API in an inappropriate way. They ensure that individual actions cannot negatively impact the larger community.

Quota limits

The following default quota limits apply to reporting and account methods separately.

  • 5 QPS for read requests per project.

    • In the Google API Console this quota is referred to as Read requests per 100 seconds, and is set to 500 by default. This limit can be increased as needed, up to a maximum of 1500.
  • 1 QPS for read requests per user.

    • In the Google API Console this quota is referred to as Read requests per 100 seconds per user, and is set to 100 by default. This limit can be increased as needed, up to a maximum of 300.

The following table outlines each quota limit for the AdMob API.

Quota Description Default Maximum
Reporting read requests per 100 seconds per project 500 1500
Reporting read requests per 100 seconds per user 100 300
Account read requests per 100 seconds per project 500 1500
Account read requests per 100 seconds per user 100 300

Requesting additional daily quota

Follow the instructions to request a quota change in the Google API Console. If you require more quota than the maximum limit, reach out to us on the AdMob API Developer Forum and describe your use case.