AI-generated Key Takeaways
-
The Privacy Sandbox on Android enhances user privacy and enables effective personalized advertising for mobile apps using new technologies.
-
The Privacy Sandbox includes Privacy-Preserving APIs that require an Ad Services permission for advertising use cases without cross-app identifiers.
-
The Topics API infers coarse-grained interest signals based on user app usage to support interest-based advertising without individual user tracking.
-
The Attribution Reporting API improves user privacy by removing reliance on cross-party user identifiers and supports attribution and conversion measurement across apps.
-
Google Mobile Ads SDK (beta) accesses both the Topics API and Attribution Reporting API, declaring necessary permissions by default.
The Privacy Sandbox on
Android
introduces new technologies to improve user privacy and enable effective,
personalized advertising experiences for mobile apps. The Privacy Sandbox
includes Privacy-Preserving
APIs,
each of which requires an Ad Services normal permission in order to support
core advertising use cases without reliance on cross-app identifiers.
Learn more about Android's Privacy Sandbox initiative and AdMob.
Topics API
The Topics API is part of the Privacy Sandbox designed to infer coarse-grained interest signals on-device based on a user's app usage. These signals or "topics" are recognizable categories that are inferred based on the apps they used.
Apps and advertising platforms can use topics to decide what ads are relevant. Topics support interest-based advertising (IBA) use cases without requiring tracking of individual users across mobile apps.
Google Mobile Ads SDK (beta) accesses the Topics API and declares the following permission by default:
<!-- Topics API permission. -->
<uses-permission android:name="android.permission.ACCESS_ADSERVICES_TOPICS" />
If you want to opt out of AdMob testing of Android's Topics API, see how to prevent the merging of permissions in Android's instructions.
Attribution Reporting API (with debug reports)
The Attribution Reporting API is part of the Privacy Sandbox and is designed to provide improved user privacy by removing reliance on cross-party user identifiers and to support key use cases for attribution and conversion measurement across mobile apps.
Google Mobile Ads SDK (beta) 22.4.0 accesses the Attribution Reporting API with debugging reports and declares the following permissions by default:
<!-- Attribution Reporting API (with debug reports) permissions. -->
<uses-permission android:name="android.permission.ACCESS_ADSERVICES_ATTRIBUTION" />
<uses-permission android:name="android.permission.ACCESS_ADSERVICES_AD_ID" />
If you want to opt out of AdMob testing of Android's Attribution Reporting API, see how to prevent the merging of permissions in Android's instructions.