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Dynamic ad insertion (DAI)
DAI lets you monetize your video content, taking away the complexity of the ad request and ad response process from the SDK. This approach reduces the likelihood of client-side errors and produces a TV-like experience without latency or buffering between content and ads.
With DAI, you can target individual ads for livestreams and videos on demand programming, obtain multi-screen reach with broad device support, and take advantage of programmatic monetization across all devices with Ad Exchange for video. Regardless of the original format of your content, once it becomes digital, DAI lets you show targeted video ads within your content, based on the individual user viewing the content.
DAI lets you perform these workflows through the Full service API and Pod serving API, along with supported SDK platforms.
To start using DAI, select one of the following integrations:
With full-service DAI, ad pods are selected and stitched directly into your content stream by Google Ad Manager.
With DAI pod serving, ad pods are provided by Google Ad Manager, but stitching is performed by a separate manifest manipulator.
Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License, and code samples are licensed under the Apache 2.0 License. For details, see the Google Developers Site Policies. Java is a registered trademark of Oracle and/or its affiliates.
Last updated 2026-02-26 UTC.
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