enum RateType (v202505)

  • RateType describes the type of event the advertiser is paying for, corresponding to the LineItem.costType field.

  • The RateType enumeration includes values like CPM, CPD, VCPM, CPM_IN_TARGET, and UNKNOWN.

  • Each enumeration value represents a specific revenue type like cost per mille, cost per day, or viewable cost per mille.

Describes the type of event the advertiser is paying for. The values here correspond to the values for the LineItem.costType field.


Namespace
https://www.google.com/apis/ads/publisher/v202505
Enumeration Description
CPM The rate applies to cost per mille (CPM) revenue.
CPD The rate applies to cost per day (CPD) revenue.
VCPM The rate applies to Active View viewable cost per mille (vCPM) revenue.
CPM_IN_TARGET The rate applies to cost per mille in-target (CPM In-Target).
UNKNOWN The value returned if the actual value is not exposed by the requested API version.