enum DeliveryRateType (v202411)

  • DeliveryRateType specifies how line items are served, dictating their delivery pattern.

  • Possible delivery rates include EVENLY, FRONTLOADED, and AS_FAST_AS_POSSIBLE.

  • EVENLY distributes serving throughout the line item's duration, FRONTLOADED serves more aggressively initially, and AS_FAST_AS_POSSIBLE prioritizes delivering the booked impressions quickly.

Possible delivery rates for a LineItem, which dictate the manner in which they are served.


Namespace
https://www.google.com/apis/ads/publisher/v202411
Enumeration Description
EVENLY Line items are served as evenly as possible across the number of days specified in a line item's LineItem.duration.
FRONTLOADED Line items are served more aggressively in the beginning of the flight date.
AS_FAST_AS_POSSIBLE The booked impressions for a line item may be delivered well before the LineItem.endDateTime. Other lower-priority or lower-value line items will be stopped from delivering until this line item meets the number of impressions or clicks it is booked for.