enum CreativeRotationType (v202411)

  • CreativeRotationType determines how multiple creatives are displayed within a Line Item.

  • Options include even rotation, performance-optimized rotation, manual weighting, and sequential display.

  • Creatives can be served based on even distribution, performance, assigned weights, or a specific order.

  • This setting impacts how different creatives associated with a line item are shown to the audience.

The strategy to use for displaying multiple Creative objects that are associated with a LineItem.


Namespace
https://www.google.com/apis/ads/publisher/v202411
Enumeration Description
EVEN Creatives are displayed roughly the same number of times over the duration of the line item.
OPTIMIZED Creatives are served roughly proportionally to their performance.
MANUAL Creatives are served roughly proportionally to their weights, set on the LineItemCreativeAssociation.
SEQUENTIAL Creatives are served exactly in sequential order, aka Storyboarding. Set on the LineItemCreativeAssociation.