Allows for the creation of labels to exclude competing ads from showing on
the same page.
AD_UNIT_FREQUENCY_CAP
Allows for the creation of limits on the frequency that a user sees a
particular type of creative over a portion of the inventory.
AD_EXCLUSION
Allows for the creation of labels to exclude ads from showing against a tag
that specifies the label as an exclusion.
CREATIVE_WRAPPER
Allows for the creation of labels that can be used to force the wrapping of
a delivering creative with header/footer creatives. These labels are
paired with a CreativeWrapper.
CANONICAL_CATEGORY
Allows for the creation of labels mapped to a Google canonical ad category, which can be used
for competitive exclusions and blocking across Google systems.
UNKNOWN
The value returned if the actual value is not exposed by the requested API
version.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2025-08-06 UTC."],[[["\u003cp\u003eLabelType defines the different types of labels available in Google Ad Manager.\u003c/p\u003e\n"],["\u003cp\u003eThese label types encompass functionalities such as competitive ad exclusion, frequency capping, ad exclusion based on tags, creative wrapping, and mapping to Google's ad categories.\u003c/p\u003e\n"],["\u003cp\u003eEach label type serves a distinct purpose in managing and controlling the delivery of ads within the ad inventory.\u003c/p\u003e\n"],["\u003cp\u003e\u003ccode\u003eCOMPETITIVE_EXCLUSION\u003c/code\u003e, \u003ccode\u003eAD_UNIT_FREQUENCY_CAP\u003c/code\u003e, \u003ccode\u003eAD_EXCLUSION\u003c/code\u003e, \u003ccode\u003eCREATIVE_WRAPPER\u003c/code\u003e, and \u003ccode\u003eCANONICAL_CATEGORY\u003c/code\u003e are the primary label types supported.\u003c/p\u003e\n"],["\u003cp\u003eThe \u003ccode\u003eUNKNOWN\u003c/code\u003e type is used when the actual value is not exposed by the API version being used.\u003c/p\u003e\n"]]],["The document outlines `LabelType` options within the `LabelService`, part of an ad management API. Available types include `COMPETITIVE_EXCLUSION` for preventing competing ads, `AD_UNIT_FREQUENCY_CAP` for limiting ad frequency, and `AD_EXCLUSION` for blocking ads. `CREATIVE_WRAPPER` labels enforce creative wrapping, and `CANONICAL_CATEGORY` maps labels to Google ad categories for broad exclusions. `UNKNOWN` represents unexposed values. These labels manage ad display rules and inventory.\n"],null,["**Service** \n**LabelService** **Dependencies** \n[Label](/ad-manager/api/reference/v202411/LabelService.Label) \n▼\n**LabelType**\n\nRepresents the types of labels supported.\n\n*** ** * ** ***\n\nNamespace\n:\n `https://www.google.com/apis/ads/publisher/v202411`\n\n| Enumeration | Description |\n|-------------------------|-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|\n| `COMPETITIVE_EXCLUSION` | Allows for the creation of labels to exclude competing ads from showing on the same page. |\n| `AD_UNIT_FREQUENCY_CAP` | Allows for the creation of limits on the frequency that a user sees a particular type of creative over a portion of the inventory. |\n| `AD_EXCLUSION` | Allows for the creation of labels to exclude ads from showing against a tag that specifies the label as an exclusion. |\n| `CREATIVE_WRAPPER` | Allows for the creation of labels that can be used to force the wrapping of a delivering creative with header/footer creatives. These labels are paired with a [CreativeWrapper](/ad-manager/api/reference/v202411/CreativeWrapperService.CreativeWrapper). |\n| `CANONICAL_CATEGORY` | Allows for the creation of labels mapped to a Google canonical ad category, which can be used for competitive exclusions and blocking across Google systems. |\n| `UNKNOWN` | The value returned if the actual value is not exposed by the requested API version. |"]]
