enum UnitType (v202411)

  • UnitType in Google Ad Manager defines the unit used for reservation, like impressions or clicks, often aligning with billing but can differ.

  • It supports various unit types, including impressions, clicks, CPA conversions, and viewable impressions, each with specific requirements and usage.

  • CostType can differ from UnitType as an ad may have an impression goal but be billed by clicks; however, they usually refer to the same unit.

  • Some unit types have restrictions based on the LineItemType and CostType associated with the line item.

  • UnitType helps in forecasting and understanding how reservations are defined and measured within Google Ad Manager.
Service
ForecastService LineItemService ProposalLineItemService
Dependencies
AlternativeUnitTypeForecast AvailabilityForecast Goal LineItemDeliveryForecast
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UnitType

Indicates the type of unit used for defining a reservation. The CostType can differ from the UnitType - an ad can have an impression goal, but be billed by its click. Usually CostType and UnitType will refer to the same unit.

Namespace
https://www.google.com/apis/ads/publisher/v202411
Enumeration Description
IMPRESSIONS The number of impressions served by creatives associated with the line item. Line items of all LineItemType support this UnitType.
CLICKS The number of clicks reported by creatives associated with the line item. The LineItem.lineItemType must be LineItemType.STANDARD, LineItemType.BULK or LineItemType.PRICE_PRIORITY.
CLICK_THROUGH_CPA_CONVERSIONS The number of click-through Cost-Per-Action (CPA) conversions from creatives associated with the line item. This is only supported as secondary goal and the LineItem.costType must be CostType.CPA.
VIEW_THROUGH_CPA_CONVERSIONS The number of view-through Cost-Per-Action (CPA) conversions from creatives associated with the line item. This is only supported as secondary goal and the LineItem.costType must be CostType.CPA.
TOTAL_CPA_CONVERSIONS The number of total Cost-Per-Action (CPA) conversions from creatives associated with the line item. This is only supported as secondary goal and the LineItem.costType must be CostType.CPA.
VIEWABLE_IMPRESSIONS The number of viewable impressions reported by creatives associated with the line item. The LineItem.lineItemType must be LineItemType.STANDARD.
IN_TARGET_IMPRESSIONS The number of in-target impressions reported by third party measurements. The LineItem.lineItemType must be LineItemType.STANDARD.
UNKNOWN The value returned if the actual value is not exposed by the requested API version.