enum CostType (v202411)

AI-generated Key Takeaways

• CostType describes the billable actions associated with a LineItem within Google Ad Manager.

• It includes various cost types like CPA, CPC, CPD, CPM, VCPM, and CPM_IN_TARGET, each with specific LineItem requirements.

• CPA will become read-only starting February 22, 2024, due to Spotlight deprecation.

• Each cost type is associated with specific allowed LineItemType values, dictating the type of line item it can be used with.

Service

ForecastService LineItemService

Dependencies

LineItemSummary

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CostType

Describes the LineItem actions that are billable.

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Namespace

https://www.google.com/apis/ads/publisher/v202411

Enumeration	Description
CPA	Starting February 22, 2024 the CPA CostType will be read only as part of Spotlight deprecation, learn more. Cost per action. The LineItem.lineItemType must be one of: LineItemType.SPONSORSHIP LineItemType.STANDARD LineItemType.BULK LineItemType.NETWORK
CPC	Cost per click. The LineItem.lineItemType must be one of: LineItemType.SPONSORSHIP LineItemType.STANDARD LineItemType.BULK LineItemType.NETWORK LineItemType.PRICE_PRIORITY LineItemType.HOUSE
CPD	Cost per day. The LineItem.lineItemType must be one of: LineItemType.SPONSORSHIP LineItemType.NETWORK
CPM	Cost per mille (cost per thousand impressions). The LineItem.lineItemType must be one of: LineItemType.SPONSORSHIP LineItemType.STANDARD LineItemType.BULK LineItemType.NETWORK LineItemType.PRICE_PRIORITY LineItemType.HOUSE
VCPM	Cost per thousand Active View viewable impressions. The LineItem.lineItemType must be LineItemType.STANDARD.
CPM_IN_TARGET	Cost per thousand in-target impressions. The LineItem.lineItemType must be LineItemType.STANDARD.
UNKNOWN	The value returned if the actual value is not exposed by the requested API version.