AI-generated Key Takeaways
-
Company.Type
identifies the kind of company (e.g., advertiser, agency, ad network) and cannot be changed after the company is created. -
This page lists and describes the different types of companies that can exist within Google Ad Manager, including their specific roles and relationships.
-
The
Company.Type
information resides under theCompanyService
and is associated with a specific namespace for API access.
The type of the company. Once a company is created, it is not possible to change its type.
- Namespace
-
https://www.google.com/apis/ads/publisher/v202411
Enumeration | Description |
---|---|
HOUSE_ADVERTISER
|
The publisher's own advertiser. When no outside advertiser buys its inventory, the publisher may run its own advertising campaigns. |
HOUSE_AGENCY
|
The publisher's own agency. |
ADVERTISER
|
A business entity that buys publisher inventory to run advertising campaigns. An advertiser is optionally associated with one or more agencies. |
AGENCY
|
A business entity that offers services, such as advertising creation, placement, and management, to advertisers. |
AD_NETWORK
|
A company representing multiple advertisers and agencies. |
PARTNER
|
A company representing a partner. |
CHILD_PUBLISHER
|
A company representing a child network. |
VIEWABILITY_PROVIDER
|
A company representing a viewability provider. |
UNKNOWN
|
The value returned if the actual value is not exposed by the requested API version. |