[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2025-08-06 UTC."],[[["\u003cp\u003e\u003ccode\u003eGoalType\u003c/code\u003e specifies the delivery goal type for a \u003ccode\u003eLineItem\u003c/code\u003e, defining whether it's for the lifetime, daily, or none.\u003c/p\u003e\n"],["\u003cp\u003e\u003ccode\u003eNONE\u003c/code\u003e is used for line item types like \u003ccode\u003ePRICE_PRIORITY\u003c/code\u003e, \u003ccode\u003eAD_EXCHANGE\u003c/code\u003e, and \u003ccode\u003eCLICK_TRACKING\u003c/code\u003e, indicating no delivery goal.\u003c/p\u003e\n"],["\u003cp\u003e\u003ccode\u003eLIFETIME\u003c/code\u003e applies to line items with a total delivery goal throughout their lifespan, such as \u003ccode\u003eSTANDARD\u003c/code\u003e, \u003ccode\u003eBULK\u003c/code\u003e, or \u003ccode\u003ePRICE_PRIORITY\u003c/code\u003e types.\u003c/p\u003e\n"],["\u003cp\u003e\u003ccode\u003eDAILY\u003c/code\u003e is used for line items with a daily delivery goal, including types like \u003ccode\u003eSPONSORSHIP\u003c/code\u003e, \u003ccode\u003eNETWORK\u003c/code\u003e, or \u003ccode\u003ePRICE_PRIORITY\u003c/code\u003e.\u003c/p\u003e\n"],["\u003cp\u003e\u003ccode\u003eUNKNOWN\u003c/code\u003e is returned when the \u003ccode\u003eGoalType\u003c/code\u003e value isn't available in the requested API version.\u003c/p\u003e\n"]]],["The `GoalType` enumeration specifies the goal for a `LineItem`, related to ad delivery. `NONE` means no goal, applicable to specific `LineItemType`s like `PRICE_PRIORITY`. `LIFETIME` sets a delivery goal for the entire line item duration, suitable for `STANDARD` and other types. `DAILY` establishes a daily delivery goal, used by `SPONSORSHIP` and other `LineItemType`s. `UNKNOWN` indicates the value is not accessible in the API version. These goals are dependent of `ForecastService`, `LineItemService` and `ProposalLineItemService`.\n"],null,["**Service** \n[ForecastService](/ad-manager/api/reference/v202408/ForecastService.GoalType) **LineItemService** [ProposalLineItemService](/ad-manager/api/reference/v202408/ProposalLineItemService.GoalType) **Dependencies** \n[Goal](/ad-manager/api/reference/v202408/LineItemService.Goal) \n▼\n**GoalType**\n\nSpecifies the type of the goal for a [LineItem](/ad-manager/api/reference/v202408/LineItemService.LineItem).\n\n*** ** * ** ***\n\nNamespace\n:\n `https://www.google.com/apis/ads/publisher/v202408`\n\n| Enumeration | Description |\n|-------------|---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|\n| `NONE` | No goal is specified for the number of ads delivered. The [LineItem.lineItemType](/ad-manager/api/reference/v202408/LineItemService.LineItem#lineItemType) must be one of: - [LineItemType.PRICE_PRIORITY](/ad-manager/api/reference/v202408/LineItemService.LineItemType#PRICE_PRIORITY) - [LineItemType.AD_EXCHANGE](/ad-manager/api/reference/v202408/LineItemService.LineItemType#AD_EXCHANGE) - [LineItemType.CLICK_TRACKING](/ad-manager/api/reference/v202408/LineItemService.LineItemType#CLICK_TRACKING) |\n| `LIFETIME` | There is a goal on the number of ads delivered for this line item during its entire lifetime. The [LineItem.lineItemType](/ad-manager/api/reference/v202408/LineItemService.LineItem#lineItemType) must be one of: - [LineItemType.STANDARD](/ad-manager/api/reference/v202408/LineItemService.LineItemType#STANDARD) - [LineItemType.BULK](/ad-manager/api/reference/v202408/LineItemService.LineItemType#BULK) - [LineItemType.PRICE_PRIORITY](/ad-manager/api/reference/v202408/LineItemService.LineItemType#PRICE_PRIORITY) - [LineItemType.ADSENSE](/ad-manager/api/reference/v202408/LineItemService.LineItemType#ADSENSE) - [LineItemType.AD_EXCHANGE](/ad-manager/api/reference/v202408/LineItemService.LineItemType#AD_EXCHANGE) - [LineItemType.ADMOB](/ad-manager/api/reference/v202408/LineItemService.LineItemType#ADMOB) - [LineItemType.CLICK_TRACKING](/ad-manager/api/reference/v202408/LineItemService.LineItemType#CLICK_TRACKING) |\n| `DAILY` | There is a daily goal on the number of ads delivered for this line item. The [LineItem.lineItemType](/ad-manager/api/reference/v202408/LineItemService.LineItem#lineItemType) must be one of: - [LineItemType.SPONSORSHIP](/ad-manager/api/reference/v202408/LineItemService.LineItemType#SPONSORSHIP) - [LineItemType.NETWORK](/ad-manager/api/reference/v202408/LineItemService.LineItemType#NETWORK) - [LineItemType.PRICE_PRIORITY](/ad-manager/api/reference/v202408/LineItemService.LineItemType#PRICE_PRIORITY) - [LineItemType.HOUSE](/ad-manager/api/reference/v202408/LineItemService.LineItemType#HOUSE) - [LineItemType.ADSENSE](/ad-manager/api/reference/v202408/LineItemService.LineItemType#ADSENSE) - [LineItemType.AD_EXCHANGE](/ad-manager/api/reference/v202408/LineItemService.LineItemType#AD_EXCHANGE) - [LineItemType.ADMOB](/ad-manager/api/reference/v202408/LineItemService.LineItemType#ADMOB) - [LineItemType.BUMPER](/ad-manager/api/reference/v202408/LineItemService.LineItemType#BUMPER) |\n| `UNKNOWN` | The value returned if the actual value is not exposed by the requested API version. |"]]