[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2025-08-06 UTC."],[[["\u003cp\u003eCustom Criteria allows for custom targeting based on predefined or freeform custom targeting keys.\u003c/p\u003e\n"],["\u003cp\u003eIt involves targeting specific custom targeting values associated with a chosen custom targeting key.\u003c/p\u003e\n"],["\u003cp\u003eCustom Criteria utilizes comparison operators (IS or IS_NOT) to define the targeting logic.\u003c/p\u003e\n"],["\u003cp\u003eIt is an essential component within the Google Ad Manager API, particularly for line item targeting strategies.\u003c/p\u003e\n"]]],["The provided content outlines several services, including AdRuleService, AdjustmentService, AudienceSegmentService, ForecastService, LineItemService, and others. These services utilize `CustomCriteria` for targeting, focusing on custom targeting keys with `PREDEFINED` or `FREEFORM` types. `CustomCriteria` involves `keyId` and `valueIds`, which are required attributes linked to `CustomTargetingKey` and `CustomTargetingValue` objects, respectively. `CustomCriteria.ComparisonOperator` also a required field, with the options `IS` and `IS_NOT`.\n"],null,["# type CustomCriteria (v202408)\n\n**Service** \n[AdRuleService](/ad-manager/api/reference/v202408/AdRuleService.CustomCriteria) [AdjustmentService](/ad-manager/api/reference/v202408/AdjustmentService.CustomCriteria) [AudienceSegmentService](/ad-manager/api/reference/v202408/AudienceSegmentService.CustomCriteria) [ForecastService](/ad-manager/api/reference/v202408/ForecastService.CustomCriteria) **LineItemService** [NativeStyleService](/ad-manager/api/reference/v202408/NativeStyleService.CustomCriteria) [ProposalLineItemService](/ad-manager/api/reference/v202408/ProposalLineItemService.CustomCriteria) [ProposalService](/ad-manager/api/reference/v202408/ProposalService.CustomCriteria) [PublisherQueryLanguageService](/ad-manager/api/reference/v202408/PublisherQueryLanguageService.CustomCriteria) [TargetingPresetService](/ad-manager/api/reference/v202408/TargetingPresetService.CustomCriteria) [YieldGroupService](/ad-manager/api/reference/v202408/YieldGroupService.CustomCriteria) **Inheritance** \n[CustomCriteriaNode](/ad-manager/api/reference/v202408/LineItemService.CustomCriteriaNode) \n▼\n[CustomCriteriaLeaf](/ad-manager/api/reference/v202408/LineItemService.CustomCriteriaLeaf) \n▼\n[AudienceSegmentCriteria](/ad-manager/api/reference/v202408/LineItemService.AudienceSegmentCriteria) [CmsMetadataCriteria](/ad-manager/api/reference/v202408/LineItemService.CmsMetadataCriteria) **CustomCriteria**\n\nA [CustomCriteria](/ad-manager/api/reference/v202408/LineItemService.CustomCriteria) object is used to perform custom criteria targeting on custom targeting\nkeys of type [CustomTargetingKey.Type.PREDEFINED](/ad-manager/api/reference/v202408/CustomTargetingService.CustomTargetingKey.Type#PREDEFINED) or [CustomTargetingKey.Type.FREEFORM](/ad-manager/api/reference/v202408/CustomTargetingService.CustomTargetingKey.Type#FREEFORM).\n\n*** ** * ** ***\n\nNamespace\n:\n `https://www.google.com/apis/ads/publisher/v202408`\n\n| Field ----- ||\n|----------------|----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|\n| **`CustomCriteriaNode` (inherited)** ||\n| **`CustomCriteriaLeaf` (inherited)** ||\n| **`CustomCriteria`** ||\n| ### `keyId` | ` `xsd:`long` The [CustomTargetingKey.id](/ad-manager/api/reference/v202408/CustomTargetingService.CustomTargetingKey#id) of the [CustomTargetingKey](/ad-manager/api/reference/v202408/CustomTargetingService.CustomTargetingKey) object that was created using [CustomTargetingService](/ad-manager/api/reference/v202408/CustomTargetingService). This attribute is required. |\n| ### `valueIds` | ` `xsd:`long[]` The ids of [CustomTargetingValue](/ad-manager/api/reference/v202408/CustomTargetingService.CustomTargetingValue) objects to target the custom targeting key with id [CustomCriteria.keyId](/ad-manager/api/reference/v202408/LineItemService.CustomCriteria#keyId). This attribute is required. |\n| ### `operator` | ` `[CustomCriteria.ComparisonOp...](/ad-manager/api/reference/v202408/LineItemService.CustomCriteria.ComparisonOperator \"CustomCriteria.ComparisonOperator\")` ` The comparison operator. This attribute is required. *** ** * ** *** **Enumerations** `IS` : `IS_NOT` : \u003cbr /\u003e |"]]
