Represents a variable defined in a creative template.
Namespace
https://www.google.com/apis/ads/publisher/v202408
Field
label
xsd:string
Label that is displayed to users when creating TemplateCreative from the
CreativeTemplate. This attribute is required and has a maximum
length of 127 characters.
uniqueName
xsd:string
Unique name used to identify the variable. This attribute is read-only and
is assigned by Google, by deriving from label, when a creative template
variable is created.
description
xsd:string
A descriptive help text that is displayed to users along with the
label. This attribute is required and has a maximum length of 255 characters.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2025-08-06 UTC."],[],["The `CreativeTemplateVariable` defines a variable within a `CreativeTemplate`. Key attributes include: `label` (user-facing display name, max 127 characters), `uniqueName` (system-generated identifier), `description` (help text, max 255 characters), and `isRequired` (boolean indicating if it must be filled). It is used when a user is creating `TemplateCreative` from `CreativeTemplate`. This `CreativeTemplateVariable` can inherit from `AssetCreativeTemplateVariable`, `LongCreativeTemplateVariable`, `StringCreativeTemplateVariable` or `UrlCreativeTemplateVariable`.\n"],null,[]]
